Richard Tiland October 22, 2021 Are you looking to grow your business?
We’ll assume the answer is yes!
As a business owner, you’re probably very familiar with social media platforms such as Facebook, Instagram, or TikTok. You might even be using them to promote your offer.
That’s terrific.
But if that’s the case, you also know how important it is to always keep an eye on the next big social media platform to be an early adopter.
Now, even though LinkedIn and Pinterest are nothing new (unlike Clubhouse), these social networks have recently rolled out incredible new features garnering increased interest and rapidly growing their active users.
The great news is that these platforms tend to be overlooked by businesses. Many brands favor social networks such as Facebook and TikTok, fiercely competing for customers’ attention and dollars.
So, If you’re looking for new ways to increase your engagement, brand awareness, and sales, you need to jump on these social media sites.
In this post, we’ll go into detail as to why.
Why Your Company Should Be Using LinkedIn
With 740 million active users, LinkedIn has gone from a job-hunting platform to the most popular professional social networking site.
The online professional network offers many benefits to businesses. For instance, it’s the best platform to generate qualified leads. In fact, studies have shown that LinkedIn is 277% more effective than Facebook and Twitter at generating leads for both B2B and B2C businesses.
What’s more, LinkedIn users are already in the business mindset, making it the perfect place for brands to market their products or services.
LinkedIn New Features
The platform has harnessed the power of AI with smart responses and suggestions, improving its users’ experience and facilitating connections. The online networking service has also recently rolled out the new ‘’Conversation Ads’’ feature. This enables brands to tailor their message to their prospects, allowing for a more personalized experience.
Other recent features for businesses looking to promote their content, connect with their audience, and increase their brand awareness include the ability to:
- Use swipe up links in LinkedIn stories
- Index hashtags in comments
- Use the new creator mode to help establish yourself as a thought leader in your industry and attract business-minded followers
- Notify attendees about your upcoming events
- Boost LinkedIn posts to increase your reach
- Host online meetings via Zoom, Microsoft Teams, or BlueJeans
- Add a video cover story allowing you to share your story in a more personable and relatable way
- Upload native video content and create native video ads
Video Content Is King On LinkedIn
Video marketing is one of the best strategies to adopt on LinkedIn.
That’s right.
Even if the platform is geared towards professionals, posting high-quality video content is the best way to connect with your audience. In fact, 59% of executives prefer watching a video rather than reading text. What’s more, videos can increase engagement by up to 5 times.
With LinkedIn users now spending three times longer watching videos than static content and videos being shared 20 times more than any other form of content, businesses can tremendously benefit from publishing video content on the platform.
Why Your Company Should Be Using Pinterest
“AI is the New UI.” – Technology Vision 2017
In 2015, Pinterest announced it started to use deep learning to improve Pin recommendations and users’ experience on the platform. Since then, the social network has consistently developed new AI-powered features. These new features have allowed brands to better connect with their audience while providing consumers with enhanced browsing and shopping experiences.
And they’ve also propelled Pinterest to one of the fastest-growing social media channels over the last year, with an increase of 37% in monthly users. The growth has been so exponential that Pinterest is now closing in on TikTok and Snapchat in terms of popularity.
But that’s not all!
Pinterest has experienced 85% more engagement across shopping surfaces lately, making it a lucrative option for e-commerce businesses advertising on the platform. Because the platform is geared towards shoppers, people spend more money than they are on any other social media app. That’s why it experiences better conversion and sales volume than apps such as TikTok.
And if it weren’t enough, here are some additional reasons why Pinterest is a great marketing channel for businesses:
Pinterest Enhances The Shopping Experience With Its ‘’Shopping List’’ Feature
As mentioned above, in 2021, the platform heavily relies on AI and machine learning technology to connect consumers with relevant and targeted branded content and provide them with a highly personalized shopping experience. The latest shopping feature called ‘’Shopping List’’ automatically saves all product Pins into a highly tailored Pinterest board, making it easier than ever to shop pins.
The personalization strategy has allowed Pinterest to dramatically boost its user numbers and ad revenue over the last six years. And as a business owner, you could greatly benefit from Pinterest’s AI-powered personalization strategy as consumers are looking for tailored shopping experiences.
Pinterest Leverages Augmented Reality
Pinterest has also started to use augmented reality to provide a truly immersive shopping experience to consumers and make it easier to shop trends. For instance, the new ‘’Try-On’’ tool allows users to try makeup using the camera lens on their phones. The technology solely relies on camera lenses and can recommend items based on pictures you capture in your daily life.
Pinterest Rolls Out New Video Feature
To cater to consumers’ ever-growing need for short-form interactive and engaging video content, Pinterest has recently decided to roll out a new video-based feature; the Idea Pins. This means that the platform now allows brands to upload short, engaging, and interactive videos, providing them with a wide range of publishing tools while relying on AI, and machine learning to ensure their pins reach their ideal customer.
Why Your Company Should Be Using Clubhouse
Talking about fast-growing social media platforms, Clubhouse is certainly up there. The social media network was founded in April 2020 and has gained a lot of traction over the last few months. In fact, it has grown from 600,000 weekly active users in December 2020 to a staggering 10 million weekly active users in February 2021!
And more recent figures indicate that the app has now been downloaded over 32 million times.
In case you’re not familiar with the app, Clubhouse is a social audio app that allows people to meet up and host or listen to live audio conversations. These conversations are called rooms. The app currently offers over 600,000 daily active rooms, allowing users to jump between subjects based on their interests or industry. And the app is constantly trying to improve its users’ experience by introducing new features such as Wave or Backchannels. These new messaging features allow room attendees to wave at other users, start a private chat conversation, and better connect.
How To Use Clubhouse For Your Business?
As an early adopter, Clubhouse can help you build a strong and loyal community and stand out from your competition.
Here is how Clubhouse can help you grow your business:
- Connect with users in your niche:
Your followers determine what rooms you can be a part of. So, connecting with users centered around your niche will allow you to unlock the rooms relevant to your industry. Once you’re in the rooms, start conversations and provide value-added insights to establish yourself as an authority in the field.
- Lead Users To Your Other Channels:
Clubhouse allows you to add your Instagram and Twitter handles at the bottom of your bio. Once you’ve established yourself as an expert, refer your audience to your other social media pages every time you mention your service or product. Of course, make sure your Instagram is carefully curated to match the authority you’ve built on Clubhouse.
- Increase Your Qualified Leads with a Lead Magnet:
Move people along the sales funnel using Clubhouse as a way to get qualified leads. For instance, if you have free resources to share, such as an eBook, mention it in your Clubhouse bio and in the conversations you’re hosting. Then, link your lead magnet in your Instagram bio and encourage people to click your Instagram handle. That way, they’ll be able to sign up and download your eBook in exchange for their email addresses.
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