Mickie E KennedyWait, wait! Don’t run away just yet. There is a way for your business to show a little personality and be funny on social media. Granted, there have been jokes that have bombed by well-known businesses, but overall, posting a joke will have your customers laughing and will garner you new fans. To be successful at humorous posts, keep the vibe natural and low key. Let’s go through some other ideas for how to inject humor into your posts.
Everyday Funny—This is an easy way to make a light hearted joke or pun. Take a look at what you do or sell every day and ask yourself what’s funny about it. Let’s say you run an accounting firm, you could post on the well-known meme with “Keep Calm and Carry On Reconciling.” Or a photo of a mother and baby that says, “I love you, my little tax credit.”
- Viral—Go ahead and jump on the bandwagon. Viral videos are a great way to connect with your followers and fans. If you connect it to your business in a joke, even better.
- Would Your Mom Find It Funny?—Keep your jokes clean and family friendly. It shouldn’t have to be said, but don’t post jokes on politics, race, gender, religion, or any other no-no topic. Remember that your posts represent your business to the world.
- Make Fun of Yourself—Your business is serious, but that doesn’t mean you can’t poke a little fun at your work. If you run a plant nursery or a landscaping business, you might write, “We are so excited about spring, we wet our plants!”
- Create a Video—If you have time and budget, create a funny video or cartoon about your business. Animation is a great way to create promotional videos that you share with your customers. For example, a plumbing company can create a short animated video about little Timmy’s adventures in flushing his trucks down the toilet. Funny, lighthearted and a relatable experience for parents.
- Infographics—If your company has data they want to share, an infographic might be your best bet. They deliver a lot of information in a small space and they can be funny with great images and text. More people will read data delivered with a joke.
Remember to review and perhaps test a joke on a small audience first before publishing it to the whole wide world. We know it isn’t a one-size-fits-all thing and some people might not appreciate a certain kind of humor. You’ll know when it’s working when the comments and likes start pouring in.
Using humor is a risk to be sure, but a calculated one and isn’t that what running a business is all about?
Do you have any tips for using humor in business? Chat us up in the comments.
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