What will advertisers do with so much extra time? Google has created all types of technology for AI-supported images, text, audio and video. Now one independent agency has stepped up leveraging large language models (LLMs) to create precise SEO techniques for ad copy, SEO meta content, and sophisticated image analysis for generating image tags.

The platform — LXRSmart, from NetElixir — includes Meta Title and Description Enhancer, Image Alt Text Recommender, and Google and Microsoft Ad Copy Generator. The company believes it is a “significant” step forward in website optimization because the tools provide real-time site analysis with just the input of a URL and can identify opportunities to enhance meta titles and descriptions.

Udayan Bose, CEO of NetElixir, said the company built an internal AI-powered operating system that supports about 40 generative AI tools. A road map was created to identify workflows and tasks to save time on all sorts of functions. The GAI tools reduced the time by about 20%, he said. 

NetElixir developers set out to help even the smallest businesses use AI — something that would help them remove the friction for paid search and SEO.

The company wanted to break processes into different steps that when carried out would only take a couple of clicks to create. Google ad copy for Performance Max campaigns is one example. 

“You should be able to create ad copy in one click for Google,” he said. “Adding a couple of keywords should enable someone to create ad copy in 30 seconds vs. it taking a couple of hours manually.”

“It saves our team so much time we decided to give clients the tools for free,” he said. “The tools from the platform run on a bundle of free coins inspired by Candy Crush Saga to take marketers through analysis,” Bose said. “The coins are called Elixir. Everyone starts out with $500.”

Overall, more than 100 tools will be created, he said, all to automate and reduce time for human tasks and improve productivity by 50%.

Bose also shared research. The company has been tracking AI Overviews — zero click-results pages. Analysts followed about 1,000 keywords to track performance and clicks before and after implementing AI Overviews. On average, the search queries showed a 12% drop in performance and CTR one implemented. 

In the second part of research, he saw product searches are shifting to TikTok and Amazon. The fragmentation of search is affecting Google in a slightly negative way, he said.

“Lets say out of 100 Google searches and clicks for a brand in the beauty category, we are seeing some move toward other platforms outside of Google. These clicks are going to TikTok and Amazon,” he said. “What happens in TikTok and Amazon, we don’t know.”

Google has created all types of technology for AI-supported images, text, audio and video. Now one independent agency is using LLMs to create precise SEO and ad copy within seconds.