Young Entrepreneur Council — March 15, 2020 From Google Ads to social media platforms, there are countless available platforms for entrepreneurs to generate paid leads for their business. To help you figure out which ones work well—and why—Young Entrepreneur Council members answered the following question:
What is one digital platform you’ve had the most success with generating paid leads? How did you tap into the platform?
1. LinkedIn
LinkedIn has the advantage because users are pretty much active because they’re looking to do business with someone and it’s a lot less social. Placing ads there with sponsored content works well because it will definitely reach your intended market. You’re likely to see a higher conversion rate as well. Ads that include video may get you even better results as well. – Andrew Schrage, Money Crashers Personal Finance
2. Quora
Quora, a Q&A platform, is an extremely authoritative site and thus ranks for a huge amount of keywords in Google’s organic searches. We’ve had amazing success with both answering questions for free on Quora and their advertising program, which is still very affordable compared to other platforms. Start off with writing some helpful content in your industry and then experiment with ads later on. – Karl Kangur, Above House
3. Facebook
Facebook ads can do wonders for creating paid leads. We’ve had the most success on Facebook with creating thumb-stopping creatives, engaging ad text and A/B testing. We let the ad run and let the audience show us what to tweak so that we can generate more leads. – Solomon Thimothy, OneIMS
4. Reddit
We found that there are great Reddit communities that share their experiences with various business solutions like digital signage software. Reddit’s platform allows us to have ads targeted into specific topics and conversations. As a result, we’re able to get in front of users as they’re discussing products like ours. – Nanxi Liu, Enplug
5. Google My Business
Our Google My Business page, especially the reviews that we generate, has greatly helped drive traffic to our site. Not only is it a source for generating leads, but these are leads that come in already exposed to our good reviews. An external sense of trust has already been established thanks to the reviews our current customers provide. – Jared Weitz, United Capital Source Inc.
6. Pinterest
Whenever we launch a new product or service, we use promoted Pins to capture leads into the top end of the funnel. I discovered the power of Pinterest five years ago by experimenting with organic tactics and paid ads. – Kristin Kimberly Marquet, Marquet Media, LLC
7. Intent-Driven Google Search Traffic
By creating valuable content that often got referred to, we ended up at the top first page of Google without running any ads and established ourselves as a place-to-go. Because people had intent when they looked up the keywords we had targeted, they were intrinsically incentivized to take action. Search is our No. 1 marketing channel. We tap into it by creating content with original research. – Joey Bertschler, bitgrit
8. Google Ads for Cold Leads
If one is looking to get the highest quality of leads, they need to use Google Ads more than any other platform since Google Ads are more buyers-intended and can fetch much better results. While for people one has missed, retargeting those users on Facebook is absolutely gold. – Udit Goenka, Little SaaS, Inc.
9. Facebook Audience Insights
Facebook Audience Insights allows marketers to fine-tune audiences for paid social marketing. They provide insights about current audiences and leads with similar demographics and interests across Facebook’s user base. Businesses then promote video ads and other paid content to a highly targeted audience. We’ve found this strategy to be extremely successful at generating paid leads. – Chris Madden, Matchnode
10. Remarketing Ads
If there’s traffic coming to one of your web properties, remarketing ads can be one of the most effective and low-cost ways to convert potential customers. In my experience, I’ve found the most success by retargeting to a somewhat narrow scope of visitors, meaning, there are specific triggers or criteria a visitor must meet in order for an ad to serve. – David Hunter, Epic Web Studios
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