It can take years to build up a reputation, yet it can take seconds to lose it. But, half of the struggle to gain any credibility at all starts from the very first meeting.
First impressions are one of the most important aspects of growing a business. If the customer or client buys into you, they buy into your business too – this is the same with your marketing strategy too.
Before a customer chooses to invest in you, they have to get an understanding of your company, who you are, what you do and why they should pick you over the competition. Your potential customers could see your business in a print advertisement, a leaflet, your website or even through social media, but one of the best ways to hit all of the right notes when it comes to first impressions is through video.
An explainer video is good at being a first impression platform and is an effective way to explain your company to your customer, without over-selling it. Be sure to keep it short though, and aim for the sweet spot of between 1 and 3 minutes. This is useful because a lot of internet users today scan the internet, instead of digesting media.
The information you give the audience in these 1 to 3 minutes is important too. If it’s not useful to them, they won’t use it, but if it strikes a note with them and they can relate or it’s what they’re looking for, then they are more likely to buy into your brand.
Video can work in a number of ways too. As well as explainer videos, webinars and live streaming can equally as effective. Webinars have a number of advantages too:
- People can watch it when they want to, without having to travel.
- A webinar is accessible with a PC, tablet or smartphone and an internet connection, so it’s convenient.
- With live event streaming, customers can ask questions in real time, which can be answered quickly and effectively.
The main focus during any video though is the message. Creating the right language and communication is crucial and can, in itself, create a new client-base for your company. If the phrases you use and the information you offer is digestible and reusable, people will appreciate that. When you use jargon and over-promotional language, the audience will look elsewhere.
First impressions are the bread and butter of marketing, so it is vital that you get them right; video can help you do that.
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