Google is adding a feature to streamline the search process for Gmail users on Android and iOS. 

The most relevant search results will now appear at the top of the list in a dedicated section. This will be followed by a listing of all results, sorted by recency.  

“When searching in Gmail, machine learning models will use the search term, most recent emails and other relevant factors to show you the results that best match your search query,” Google advises in a Workspace update published on Friday. 

Reports say the new function is supported by artificial intelligence (AI). 

The company is pursuing a gradual rollout, up to 15 days for feature visibility, starting on Friday. It will be available to Available to all Google Workspace customers and users with personal Google Accounts 

It is not clear how this change will impact marketers — certainly, they will want their emails to get to the top of the search list in the event that consumers are looking for them.  

Mobile users are advised to “navigate to the Gmail search bar and type in relevant keywords to return results that best match your search query.” 

Google also says, “This highly requested feature gives you the most relevant information first, allowing you to more quickly and easily find specific emails or files.” 

 

 

Google is adding AI capability for Android and iOS based on member demand.