In an effort to make it easier for merchants to run Google’s free Shopping Ads, retailers can now link their PayPal and Google Merchant Center accounts.

In April, Google took steps to make it free to sell on its search engine by opening the Shopping tab primarily to free listings.

The move supports companies in a time of crisis as retailers deal with the COVID-19 pandemic. Their brick-and-mortar stores shut down and all sales moved online. This meant that advertisers can augment paid campaigns with free listings.

Now merchants can link their PayPal account, which speeds up the process for new advertisers and allows those that are already in the system to speed the process.

Each payment through PayPal is likely to cost the retailer a service fee similar to one consumers must pay when they transfer funds, however.

Digital payment company PayPal has seen increased activity during the COVID-19 pandemic. More money has been going through PayPal’s system as entertainment and other events, such as exercise classes, move online to video conferencing apps like Zoom, and those who lead efforts ask for donations to subsidize their lack of income.

On Monday, PayPal raised $4 billion in the corporate bond market, “underscoring how companies that make life under lockdown easier can also borrow cheaply,” according to MarketWatch.

The media site added that proceeds have been earmarked to pay down a $3 billion revolver and for general corporate purposes.