You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.
Anu Adegbola on September 3, 2024
Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry.
Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.
How it works.
- Users can access benchmarking data if their property has the “Modeling contributions & business insights” setting enabled in Admin > Account Settings.
- Benchmarks are refreshed every 24 hours.
- The summary displays:
- Your trendline.
- Median in your peer group.
- Range in your peer group (25th to 75th percentile).
Key features.
- Customizable peer groups: Users can select from various categories to find the most relevant comparison group.
- Data privacy: Google assures that benchmarking data is encrypted, protected and aggregated to maintain privacy.
- Wide range of metrics: Covers acquisition, engagement, retention and monetization.
The big picture. This update addresses a long-standing need in the analytics community for comparative data, allowing businesses to gauge their performance more accurately within their industry context.
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