Google released on Monday a Google Assistant voice command — Hey Google, talk to Coachella — that allows music lovers to keep up with the happenings at the festival, which kicks off April 13.

Most fans of Beyonce and Cardi B know their music, but this year’s lineup of artists is full of performers that some might not know. So Google created a feature that allows music lovers to discover and search for new artists scheduled to play at this year’s festival. The feature provides exclusive playlists to get up to speed with the entire 2018 lineup.

There is a long list of companies adding voice controls to their products, specifically those tied to music. For example, RBC Capital Markets Analysts reported in a research note that Pandora plans to launch a voice-activated product within its app. The company says it will help the placement of audio ads grow on its platform.

In late March, RBC Capital reported that Pandora Audio Ads still had half the RPMs of mobile ads, and it is believed these ads can close that gap over time. 

As for Google Home, the Assistant app also will create a festival schedule. When artists are announced, users can ask the Google Assistant what time their favorite artists are playing, then add them straight to the Coachooser app. They also can get answers to festival-related questions like performance times and travel information.  

Google also created a Coachella YouTube channel that will air from April 13 through April 15, where fans can view some of the live-streamed performances that include Beyoncé, The Weeknd, ODESZA, Post Malone, The War on Drugs, Kygo, Chromeo, Alan Walker, BØRNS, alt-J and more. Some of the performances will use virtual reality — VR180 — in Google’s Cardboard and Daydream platforms.