Google’s organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more.
Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews.
AI-organized search results. The new AI-organized search results, as we covered in May, are now rolling out in the U.S. This includes search results organized by web, including articles, videos, forums and more.
Google said in its testing, searchers “have found AI-organized search results pages more helpful. And with AI-organized search results pages, we’re bringing people more diverse content formats and sites, creating even more opportunities for content to be discovered.”
New links and citations in AI Overviews. In August, Google began testing new links and citations in the AI Overviews – and now that new format is going live. Google is rolling this out globally to any country where AI Overviews is available.
Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.”
Here is what they may look like:
More AI news. Google also announced other news about AI and Search. Here are the highlights:
- AI Overview Ads. Ads are finally available for mobile users in the U.S.
- New multimodal Lens features. Google is launching the ability to search with video in Lens and ask complex questions about moving images (available through Search Labs) and voice input in Lens, so you can ask questions out loud while snapping a photo (or recording video) to more easily search what you see.
- Shop easily with Lens. Google is showing product information when using Lens for shopping, including a product’s price across retailers, reviews or where to buy.
Why we care. As Google and other search engines continue to innovate around AI and search, it is important to continue to watch the ongoing tests and launches of these features. AI Overviews have continued to evolve since it was announced as Search Generative Experience in May 2023. Plus, AI has been added to countless areas of Google Search and other products.
The post Google rolls out new AI-organized search results, AI Overview links appeared first on MarTech.
About the author
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.
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