Poetical Prose Can Show The Way To Great Content Marketing Copy
Excellent poetry can captivate an audience instantly and leave a lasting impression. This ethos is equally applicable to content marketing prose. In fact, we can see many commonalities in regards to the arrangement of poetry and content marketing. Great content marketing copy is constructed in such a way that it makes an impact on its target audience right away. Similarly, the key to an outstanding poetry slam performance piece is in the title. For words that slam are indeed words of great power. These words have force. They are potent and full of energy. In order to write a poetic piece as such, one should aim at creating prose that is original, concise, and has clarity and fluidity. All of these rules apply to content marketing. There are many parallels in terms of rules that writers of content marketing can learn from poetry slammers.
Genuine poetry can communicate before it is understood. | T.S. Eliot
Before starting to write, a writer of poetry or content marketing prose should have a clearly defined goal. What is the purpose of the piece and what kind of message is it supposed to convey? Who is the target audience and how can the poem or content copy reach them in a way that they will best relate to? All of these questions should be answered before a poet, or a copywriter, puts pen to paper. Originality is also important. Your aim should be to create copy that is memorable and stands out in the mind of the reader and target audience, the way a slam poem would. Topics should be presented in a unique way and the style of delivery is essential if it is to leave an impression on the audience, making the poem, or content marketing copy, original and branded with the individual mark of the writer.
Doing More With Less – How To Hit The Sweet Spot
Concise poems pack a punch, so does content marketing copy. Most of the time copywriters are working to specific word counts and messages need to be conveyed with few words. This calls for great skill and know how. A poem or piece of copy that is full of flowery language, sounding nice while saying very little, should always be avoided. Verbiage or unnecessary waffle will distract from the message. Your words should have clout and substance. The use of extra words that have little purpose is useless in content marketing, and a wasted opportunity in the art of slam poetry. Bear this in mind and make sure your writing has clarity and direction.
The Rhythm Of The Text – How To Make It Music In Their Ears
Rhythm has a way of captivating the audience and disjointed sentences are awkward and distracting. Reading your work out aloud, either to yourself or a friend or colleague, can help you to determine the right tempo. This is also useful in detecting grammatical errors, typos and spelling mistakes. If you decide to read aloud to your friends, ask them if they would be moved to buy or invest in whatever it is you are promoting. Find out if the copy really works. This brings me on to the next subject – your audience.
Preaching To The Right Crowd – How To Make Them Dance With You
A well-seasoned performance poet makes it his or her duty to know their audience. Just because a poem has worked well with one set of people, it might have the opposite effect on another. Knowing your audience is vital when it comes to content marketing too. You have to ascertain the best way in which to deliver your message, and what type of register to apply, to get the desired response. Always perform background research on the target audience you are writing for and tailor your prose to suit them. When writing, make sure you end your piece, with a call to action, whether for a poetry slam or content marketing assignment. A piece that does not encourage the reader to engage actively has not done its job.
A great content marketing piece should round up with a call to action. The reader should feel inspired to either buy or invest in the product, and the call to action should be strategically placed at the end of the piece for maximum impact. Also, be specific when writing. Don’t generalise on topics, instead focus on a particular aspect to allow your target audience to better engage. When poetry or content marketing is too general the message becomes vague, making it hard for the audience to comprehend the message.
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