Harness the Power of the Landing Page

Steve Hamm

When you dive into building a website, your how-to research probably leads to a lot of emphasis on home page design, search engine optimization, and social media integration. These are all elements that will lead potential consumers to your landing page, but don’t think that your work is done once they are there. Designing an appealing landing page is key to securing a sale. Use the following tips for Landing page optimization and watch your leads increase.

The essentials

So what exactly are the essentials? In a nutshell, anything that will lead to your main goal: conversion. In addition, make sure you have your social media integration buttons and contact info.

Easy to navigate

Keep your page free of too much information, too many images and too much clutter. Avoid lost conversions by making it easy to see why your visitor is on your page and what they need to do.

Bullet points

Your online visitors are skimmers and scanners. Make it easy to understand your message and more people will want what you are offering.

White space

Use clean designs and direct your prospect’s attention to your offer, benefits and call to action. Leave empty space on your page to increase conversions.

Images

Pictures tell a thousand words. This is particularly true online. Images are the most shared and liked content on social sites. They are very effective on your lead generating landing pages too. The more a potential customer likes your page, the more likely they will convert.

Complementary (and contrasting) colors

Color design is extremely important in optimizing your landing page. Use complementary color schemes to make your page appealing to the eye. Make your Call-to-Action in a contrasting color to stand out.

The proof

Your landing page is the place to include endorsements and testimonials. Are there any celebrities or high profile individuals using your product? Show it off! Equally important: testimonials from your average customer. And don’t fudge it; whatever you do, be authentic.

The call to action

This is the whole point of your landing page! Make sure the follow through process is clear. The “subscribe” or “purchase” button needs to stand out.

The landing page is the final step in securing a transaction. Start by following these tips, and let us know how we can help.

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