Havas Group this week said it has taken a majority interest in Australia’s performance marketing agency, Frontier Australia, an agency the Group has previously worked with.  

Frontier will be integrated into Havas Group’s Edge Performance Network (EPN). Terms weren’t disclosed.

Frontier Australia was founded in 1998 by Neil Hoar. Steven King and Dan O’Brien joined Hoar as partners.

The agency has worked with local clients including Finder.com.au, Temple & Webster, Global Shop Direct and BlueBet, as well as EPN international clients like Norton/Lifelock and Noom.

Frontier Australia will continue using their brand locally while adding branding that reflects its integration with EPN.

Havas has previously worked with the agency, which will be integrated into Havas Group’s Edge Performance Network (EPN).