Is your company having email deliverability issues?
If so, you’re not alone. Did you know that:
- 78% of companies experienced email deliverability issues in 2014?
- 1 out of every 5 email sent fails to land in the inbox?
- Global inbox placement rate dropped 4% in 2015 to 79%?
The end result here is tens to hundreds of millions in lost revenues each year. This figure is inexcusable!
That’s because inexpensive, yet sophisticated email hygiene, correction, and validation services exist. These email hygiene systems stop problematic addresses from entering your database. They also ensure that your email list is fresh and accurate going forward.
Keeping your file fresh and clean IS the panacea for deliverability issues.
Are you cleaning and updating your registrations before they get into your marketing database? If not, get started today and make your deliverability issues a thing of the past. It’s just that simple.
Remember, performing an SMTP check (“ping”) alone won’t cut it. ISPs have come a long way in thwarting this practice. They now rely on a multitude of subscriber engagement data to help decide which emails make it to the inbox.
Don’t go at it alone:
Email deliverability is not rocket science, but traversing the murky deliverability waters alone is usually a losing venture.
Take the time and do your homework! Choose an experienced email hygiene provider whose results you trust and get to work. By doing so, you can put your email deliverability issues behind you and stop losing money as a result of poor inbox placement.
How much is a clean email database worth to you? Are you willing to spend less than a penny per email address to ensure that your list is free of toxic and invalid data?
Trust us, it’s a small price to pay for the benefits.
Want to learn about why choosing data services partner is so important? Check out this whitepaper entitled “Growing Your Email List While Keeping It Clean: It’s All About Data Quality.”
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