Theo Martin
We work day to day with clients on email campaigns, personalised cold emails, event invitation blasts and much more. Over the years, we’ve become accustom to building effective email headlines that get emails read and replied to, and we’ve noticed that without that experience entire campaigns can be rendered useless. So if you lack experience building effective email headlines that get your campaigns read and replied to then you’ve come to the right place!
The Creative Agency Secrets Short Guide To Email Headlines
Email headlines are a lot like blog headlines. We’ve boiled it down to a few select simple rules:
- Short and simple.
Getting to the point quicker with fewer words helps grab attention and keeps it. Shorter headlines are also usually more exciting which entices further reading.
- Promise what the full message contains
If readers believe the title is misleading to the content, they’re more likely to discard your email after reading it! It’s all about trust, people.
This also comes along with cohesion and comprehension because if you’re conveying two things at once the reader is less likely to understand what you want them to do and why.
- Relevant to the target audience.
This tends to be a given because again, the headline of the email should reflect on the content and your content should be getting sent to the right target audience. But too many times we see email headlines that reflect a part of the content which isn’t interesting or relevant to the target audience. Make sure your next email headline brings out the part of the content most likely to interest your intended readers.
- Make readers curious.
Don’t give them everything, leave them wanting! This should be simple with our first rule of headlines being short but sometimes a “90% of x does y” type of headline isn’t as effective as “So how many of xes do ys, you think? Here’s your answer:”
You may be a cut above the rest now that you know these 4 simple rules, but we’re not done yet. We want to arm you with the best practices, so here’s some fantastic email headline examples (we found many of these on CopyBlogger! They’re a brilliant content marketing resource):
- “Why you should always [content]”
- “Your answer to [content]”
- “10 ways to [content]”
- “Your competitors do [content], why?”
- “What everybody ought to know about [content]”
- “You Are Not Alone“
Which is your favourite? Let us know how your next campaign goes!
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