Landing pages are like fertilizer for an inbound marketer to generate genuine leads. According to a survey, only about 22% of businesses are satisfied with their conversion rates. So, why do marketers fall prey when it comes to designing a lead generating landing page?
Well, email marketers forget to fine tune their landing pages to bring out the best out of it. They need to make their landing pages stand out in order to engage more audience with their brand. To enable the email marketers to make the most out of their landing pages, Monks have come up with ‘High performing Landing Pages’ infographic that will save your Business from crash landing. This infographic encompasses the following points
The importance of a landing page
Before you kick start with your landing page design, it is ideal to first understand the need of a high performing landing page. A blistering landing page helps in:
• Easily capture & convert leads
• Showcase a specific offer to a prospect
• Link similar offers and other services or products
• Collect data and information about your prospects
• Providing fuel to other marketing channels
Convert best practices
Once you understand the importance of a converting landing page, it is also crucial to know what the best practices of a good landing page are.
• Call to action
• Offer relevancy
• No pop-ups
• Visual elements
• Effective copy
• Responsive design
• Trust orientation
Handy things to consider for a high performing landing page
Before involving into the best designing page it is crucial to understand what makes a landing page good. Here are some of the handy things that will help you out.
• Load speed time
• Cross-browser compatibility
• W3C Validated
• Above the fold vs. Below the fold content
• Don’t crowd forms. Use Whitespace
Check out our ‘High Performing Landing Pages’ infographic.
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