Hiring a content strategy development manager: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: roles and responsibilities for content strategy development.

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how to improve prompts to get even better answers from me.

Prompt:

Refine content strategy development (from a previous prompt) to be more about advising on what works as they would not be a SME.

Answer:

Certainly! Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics. 

While not a subject matter expert (SME), the martech hire can leverage data insights and best practices to recommend content types, formats, and distribution channels that resonate with target audiences. This includes suggesting optimal content themes, frequency of publication and methods for repurposing existing content to maximize reach and engagement. Collaborate with content creators to ensure alignment with overall marketing goals and to enhance the effectiveness of campaigns through data-driven recommendations. 

This approach emphasizes the martech hire’s role in guiding content strategy based on insights rather than deep subject matter expertise.

Updated prompt:

Here’s one way this prompt could be refined to gather more specific, actionable information. MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives:

• Before we start, in addition to your other context, you are the CMO of a new national footwear brand. You are hiring a content strategy development manager who is not an SME. What are the four most important responsibilities for this position? Also, please include two questions to ask a job candidate in an interview to fill the role. Please keep language simple, so everybody on the team can understand.

The key elements and enhancements to this prompt are as follows:

(Task)

What are the four most important responsibilities for this position?

(Context)

In addition to your other context, you are the CMO of a new national footwear brand.

(Format)

Four most important responsibilities …also, please include two questions to ask a job candidate in an interview to fill the role.

(Tone)

Please keep language simple, so everybody on the team can understand.

 

Updated answer:

As the CMO of a new national footwear brand, hiring a Content Strategy Development Manager is crucial for building our brand presence. Here are the four most important responsibilities for this position:

1. Content planning: Develop a clear plan for what types of content we will create, including blog posts, social media updates, and videos, to engage our target audience.

2. Audience research: Understand our customers’ interests and needs by researching trends and gathering feedback. This will help us create content that resonates with them.

3. Collaboration: Work closely with other teams, such as marketing, design, and sales, to ensure our content aligns with our overall brand message and goals.

4. Performance tracking: Monitor how well our content is performing using analytics tools. This includes looking at engagement rates, website traffic, and social media interactions to see what works and what needs improvement.

Interview questions:

1. Can you describe a time when you created content that successfully engaged an audience? What was your approach?

2. How do you stay updated on trends in content marketing, and how would you apply that knowledge to our footwear brand?

These responsibilities and questions will help us find a candidate who can effectively contribute to our brand’s growth and connect with our audience.

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