Jen McKenzie — November 10, 2017 — November 10, 2017
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When you run your own business, you inevitably have a lengthy to-do list at any given time. It may feel as though you are pulled in various directions each day, and this gives you little time to focus on important matters, such as developing and executing a successful marketing campaign.
But marketing drives sales, and you can’t afford to gloss over it.
If you feel as though you need more hours in your day to tackle all relevant and important tasks, hiring a virtual assistant may be a great idea. A virtual assistant can help with a wide range of digital marketing tasks so that you can focus your attention on other things that require your immediate attention each day.
Many of these virtual professionals have considerable experience that can help you produce desired results with ease. The assistant could help you to boost leads and sales while also freeing up your valuable time so that you can be more productive in other critical areas.
This post will explain the ways in which a virtual assistant can handle some of those less exciting marketing jobs. But first…
The benefits of a virtual assistant
Regardless of the industry or market that you work in, digital marketing is increasingly vital. Successful business that are focused on growth must develop and run effective digital marketing campaigns, and this includes having a sales page and a content platform.
It may also include running promotions, managing social media marketing, working on affiliate programs and more. Automating some of these processes can be effective, but the tasks may grow as your business expands. Hiring a virtual assistant who has experience with digital marketing is essential if you want to work efficiently without diminishing the importance of marketing efforts.
A virtual assistant is usually a home-based contract worker, so you won’t have to deal with managerial or employment-related issues. You can also pay the contractor for the precise number of hours worked, which will keep overheads low.
Because this individual works out of his or her own house rather than in your office, you won’t need additional office space, furniture, supplies and equipment. Plus, these individuals are usually already skilled and experienced in digital marketing, so there is minimal training required.
Hiring a virtual assistant rather than a full-time employee is a great idea if you want to free up time in your work week in a cost-effective way without sacrificing on the amount of marketing that is done. It is also ideal if you want to be productive without dealing with the hassle associated with recruiting, training and managing an in-house assistant.
How a virtual assistant can help your marketing
Digital marketing takes full advantage of new technology and Internet-based platforms. While many people are familiar with some online platforms from their personal use of social media, digital marketing requires special experience and skills for the best results.
Ideally, you’ll hire a skilled and experienced virtual assistant who understands inbound marketing strategy. By doing so, you can eliminate the learning curve and immediately begin benefiting from the efforts of this contract worker.
These are some of the specific areas of marketing that your virtual assistance may help you with.
Email marketing
You must develop and maintain a mailing list, and you also need a regular newsletter or email flow that engages your audience in some way. This can take time as well as the use of the right email management software, such as SendinBlue, MailChimp or others.
Your skilled virtual assistant can handle all of these tasks and may already have experience with the right software programs for superior email management. They could also schedule email blasts, input text into your marketing materials and complete other important tasks that you may be struggling to complete on your own.
Content marketing
Your digital content is critical if you want to develop your brand image and drive sales. However, it takes a considerable amount of time and effort to create amazing content that produces desired results. This means as defining and building your brand image and enticing your target audience to take action in different ways.
If your virtual assistant has sales-oriented writing skills, they may write your regular blog, newsletter, emails, and do other content tasks. They might also create and respond to social media posts.
Effective content can help you to boost results from your digital marketing efforts, and doesn’t have to cost you time.
SEO
Search engine optimization is another critical aspect of digital marketing that requires ample time and attention. You must focus your attention on meta-data, creating SEO-rich text, choosing the right keywords to focus on, and more.
When you hire a virtual assistant who has SEO know-how, you make your website more visible to your target audience, and you’ll end up with more website traffic on a regular basis. Plus, it’ll be targeted traffic more useful to your business rather than random or unfocused traffic that may quickly click off of your website. Random traffic is rarely useful to your business.
Social media
There are numerous social media platforms that you could regularly use for your current marketing efforts. But you may not have the time available to get the most from them. A virtual assistant can help you develop a great business profile on each social platform and create messages or posts on a regular basis that are relevant and inspire the audience to take action in different ways.
This professional may also respond to posted questions and comments as well as direct or private messages. You can then focus your attention on responding to leads and sales inquiries.
Conclusion
As important as digital marketing is for the overall success of your business and ongoing growth, you may not have the time available to fully tackle all of your digital marketing tasks. Hiring a virtual assistant is a great way to maximize your own efficiency while also giving your digital marketing tasks the time and attention they deserve.
When you hire an experienced virtual assistant, you can keep overheads low while benefiting from improved productivity. Altogether, hiring a virtual assistant may be a wonderful way to foster growth with less stress and diminished time demands.
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