Dildeep Singh January 8, 2021 Do you want to know more about how to brand your business? If so, you’ve likely considered using paid advertisements such as Google Ads. One of the most important questions to ask yourself when considering using this ad platform is – how can Google Ads help you advance your business? Let’s discuss Google Ads and the overall benefits of paid search advertising.
What is Google Ads?
Google Ads gives you the power to reach people when they search for your products and services. It’s an advertising service offered by Google, allowing you to place clickable ads as “sponsored links” in search results pages.
Google Ads uses a pay-per-click (PPC) payment system where advertisers bid on the keywords they want to show up for when searched. If someone searches for those keywords, Google displays your ad as part of the search results. Given that people pay for these ads on a pay-per-click basis, you’ll only pay when someone clicks on the ad.
What are the Benefits of Using Google Ads?
If you’re wondering are Google Ads worth it, there are many benefits to be considered. How many times have you turned to Google when looking for information about products and services? Other people are the same. Most people use Google to learn more about products, compare prices and services, and check reviews before contacting businesses. Over 80% of people start their shopping journey with an online search.
The Top Three Google Search Results Get 75.1% Of All Clicks
How about searching on your smartphone? Well, over 160 million Americans have smartphones, so you can’t overlook the value of having exposure to mobile devices. Your small business website design needs to be mobile-friendly if you want to reach all potential customers. You’ll have a harder time making money if people can’t find your business online.
Google Ads offers several benefits to advertisers. Here are some of the benefits of paid search advertising.
Instant exposure
Your ad automatically appears in the top five Google search results when people use your keywords. Google responsive display ads are your ticket to the top of the front page. This is important because the top three Google search results get 75.1% of all clicks.
Reach
Use different types of Google ads to show potential customers relevant ads at the right time. You can also specify goals you have, like receiving more calls, driving more people to your website, or increasing visits to your store. These customizations make your ads more effective. The best time to reach someone is when they look for your business, similar products, and services.
Geotargeting
The Google Ads conversion rate is so impressive because you can specify certain regions for your ads. There’s no point in advertising to someone who can’t take advantage of your business. Target the right people, in the right place, at the right time with geotargeting.
Reporting
Google offers excellent reporting tools. These tools help you determine which keywords are working effectively and which aren’t, so you can adjust your campaign and get more value from your ads. You’ll have access to your total number of conversions, how much you spent on ads, and your average revenue from conversions.
Budgeting
Google Ads are effective for most budget types. The platform makes it easy to adjust your campaign around your budget. You can set a monthly cap on your spend, which you can adjust based on new information you receive. Google Ads will even provide estimates for performance based on that number, as well as a recommendation based on what similar businesses spend.
What Are the Different Google Ads Campaign Types?
There are five main types of Google ads to consider.
Search Network
The Google Search Network displays ads to people who actively search Google for your keywords. The campaign includes text ads that appear as part of the organic search results. You can also create ads that appear on Google partner sites, giving you an even broader reach and opening the door to hundreds of other websites, including YouTube.
Text ads allow you to add some extensions to the ad to encourage people to click on the link further. The extension could be a link to your website, a map of your business location, your phone number, or special promotion.
Display Network
The Google Display Network contains over 2 million websites. The display network lets you use different Google Display ad sizes to reach people who are likely interested in your products and services based on their internet history. Display ads also appear on the YouTube website and app, giving you exposure to potentially billions of people.
Your display ad can be a static image or feature some animated elements. Don’t worry if you don’t have a display team on hand, as you can still create imaginative and attractive Google display ads. Google Responsive Display Ads make it easy to create ads and share them across different websites and platforms according to the Google Display ad sizes you choose.
Shopping
Shopping ads give you an excellent chance to showcase your products. These ads let you show a photo of the product, along with other details, including the store name, price, and title of the product. Shopping ads show up in Google search, Google shopping search, Google Image Search, and YouTube.
Video
Video ads are some of the most effective ads around. Create a video campaign to show across YouTube and the wider internet. Video ads appear by themselves or alongside other streaming content on the Display Network and YouTube.
Universal App
Finally, we have the Universal App ad type. This campaign is best for people who want to promote their mobile apps. This campaign showcases your app across the Search Network, Display Network, and the Google Play Store. The app also appears on YouTube.
Do Google Ads Work?
Whether or not Google Ads work for you depends on your goals and how effectively you utilize the platform. For example, Google Ads might not be the best choice if you want more conversions for your website. However, the platform works great for selling products and services and getting exposure for your brand.
The effectiveness of Google Ads and if it’s worth your time and money depends on several factors, including:
- The competitiveness of your chosen keywords
- How suitable the keywords are
- The quality of your ad and call to action
- How much money you spend on ads
- The quality of your website
Paid advertising is one component of digital marketing. Don’t overlook the importance of small business website design in advertising! There’s no point in getting people to visit your website if it doesn’t have worthwhile content.
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