Samantha CollierAccording to Dr. James McQuivey of Forrester Research, one minute of marketing video is worth 1.8 million words. That is a mind-blowing statistic when you think about how much your small business spends on marketing and business development.
Here are three simple ways your business can use video in your marketing strategy:
- Facebook: Do you think YouTube outranks Facebook when it comes to video marketing? Most people think YouTube is number one when it comes to video but it’s not. With over 1.23 billion users, Facebook is the number one choice for video marketing. According to AdAge, business owners are posting 75% more video ads to Facebook than they did last year.
- Videos are fun and creative ways to reach your target audience. Some professional service organizations may seem like a step removed from their potential clients. Videos bridge that gap. Filming short video ads will encourage people to engage with your brand, especially if you add a little bit of humor and authenticity. With video, you can show off your excellent services and/or products while allowing customers to peek into your corporate culture.
- Did you know the average attention span of an online buyer is 2.5 seconds? In other words, you have to persuade your potential clients quickly. Video is the quickest marketing material by far. Today’s digital customer does not have the time to read through huge blocks of text on websites, or read a long white paper. They want the important information put in front of them in under one minute.
If your business is considering using video ads for marketing, it’s important to set aside a good portion of your marketing budget. You want your videos to look professional and modern; they need to reflect your corporate culture while encouraging your customers to purchase your product and/or service.
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