Tony Adragna
When it comes to SaaS companies, the ultimate key is to create a software that your customers will love. However, if you can’t get your software in front of the right audience, then your amazing software becomes pretty obsolete. Luckily, there are proven ways to get your SaaS company in front of the right audience quickly and effectively. This blog post highlights four ways to do so.
Targeted Keyword Research
Before you jump into trying to marketing your software, you need to do some keyword research. In other words, you need to find out what your potential customers are searching for on the internet. Research their pain points. Ideally you can find terms that return several searches per month, but are not so competitive that it’s to rank for in Google. The key is to be as targeted as possible. For example, if your company sells warehousing software, you don’t want to rank for “SaaS company”. You want to rank for something like “decrease warehouse shipment times” or something else specific to the pain point your software solves.
Persona-Centric Content
After you find phrases that your potential customers are searching for, it’s time to create content using those keywords. Be sure to use the phrases you found doing your keyword research within your content, and always use a keyword within your titles of your content. Don’t create content just to stuff them with keywords that your potential customers will search for; Google will ding you for that. Rather, create useful, unique content that will be helpful for your potential customers. Some types of content you can create are:
- Blogs
- Ebooks/Whitepapers
- Webinars
- News
When you create this content
Social Media
Social media offers several vauable ways that you can attract the right audience for your SaaS company. A few ways you can use social media to attract the right audience are:
- Use relevant hashtags. Find hashtags that your potential customers are using and searching and use them within your social posts.
- Content Promotion. Use your social platforms to not only promote your software, but also your content that you are producing (blogs).
- Connet with influencers. Make connections with people that are influencers in your industry. They more they feel connected to you, the more likely they are to share your software to their mass followings.
Paid Online Advertising
While organic search in Google is a great way to attract visitors to your website, a faster alternative may be to do some paid advertising.
PPC
PPC, or pay-per-click advertising is one form of paid advertising that may help you attract an audience to your SaaS company quickly. Its name explains exactly what it is. You pay Google money to advertise your URL on Google, and you pay them a certain price per click that you get. What you have to pay depends on the difficulty of the key phrase you are paying for. If you use a very targeted key phrase, that could potentially get your software in front of the proper audience quickly
Social Media
Paid social posts are another way to get your SaaS company attracting the right audience. Facebook, Twitter, and LinkedIn all offer differeent advertising packages that let you advertise to targeted audiences.
As it was mentioned above, the key for a SaaS company is to create a software that your customers will love and continue to want to use. However, without using the above techniques, you may be missing the mark on the audience that you are attracting.
What tactics have you seen SaaS companies use to attract their targeted audience?
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