Choncé Maddox — April 8, 2020 
FirmBee / Pixabay
Social media is not going anywhere any time soon. If you’re an entrepreneur, freelancer, or small business owner, you can certainly benefit from creating a social media presence. You don’t have to be an expert to become a better social media marketer.
Social media is free and anyone can use social platforms to get their voice and message to the people who want to hear it. These are two awesome things. And yet too many people don’t use social media at all – and countless others don’t make the most of it if they are actually tweeting, posting, liking, or updating. If you want to know how to become a better social media marketer in 2020, here are some key ways to boost your brand and your business.
Establish Authority and Expertise
Everyone’s social media goals will look a little different, but you’ll be able to capture more people when you establish your authority and expertise. There is so much misinformation out there online. It’s important to establish your authority on social media early on.
Share your backstory or a behind-the-scenes view of your projects and products. Share client reviews and feedback. Even doing something as simple as including a link to your website can help you establish credibility among social media followers – so long as your website is 100% legit.
Another easy way to establish authority and expertise on social media is to simply help people solve their problems. Host weekly Q and A sessions or go live on your profile. As you help people and offer solid advice, you’ll build authority in your niche.
Provide Content That Allows People to Connect
Get ready to get personal maybe even a little vulnerable. Think about the people that you follow on social media. What makes them stand out and why do you continue to show interest in their posts? Odds are, you like following the person and learning about their life and updates. You like their tips or find their posts encouraging or entertaining in some way.
You can’t become a better social media marketer if you just post generic content all the time or push your products with each post. People want to see authenticity as well as something they can relate to. If you don’t know where to start, just focus on being real and honest to take the pressure off. I know there is a lot of judgment online these days but by being authentic, you’ll attract your ideal audience and deflect from those who don’t fit your target audience.
Engage Followers and Encourage Interaction
Social media success is not all just about followers and likes. In fact, social media algorithms are gearing more toward favoring accounts that get a lot of engagement. Try asking questions in social media posts or share content that sparks a healthy discussion.
Doing something as simple as responding to comments can be a great way to boost your engagement.
Share More Content Than Your Own
You know that one “friend” who can’t talk about anything but themselves? Don’t you just love having conversations with people like that? Yeah. Don’t be that person in real life or on social media. Sharing content from others is how you avoid that little problem.
Remember, it’s all about the abundance mentality and reciprocity when it comes to social media sharing. Try to shift away from thinking about others as “competition,” and consider viewing people who may share your area of work as potential, valuable connections and collaborators instead.
Summary
It’s not hard to become a better social media marketer in 2020. Just go back to the basics and get a clear plan. Make sure you’re on the right social platform to help meet your goals and focus on being authentic and open. You don’t have to spend tons of money on advertising to grow a social media following. Focus on organic growth methods first, then you can scale your efforts from there.
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