Thomas Griffin — August 28, 2019 — August 28, 2019
In 2019 eCommerce storefronts are now available on every corner of the internet. You probably navigate to at least one website a day that’s trying to sell a product or service. For business owners, it’s both a dream come true and a nightmare.
The people behind these eCommerce websites can reach a broad audience that has a general interest in their product. However, because almost anyone can open an online store, it becomes challenging to break through all the noise and connect with customers.
If you just opened your first online store and want to generate more sales, stick around. We have some tips that will help you spread awareness, generate traffic, and improve your sales.
Build Social Proof
Social proof is a psychological phenomenon first discussed in detail by Robert Cialdini in his 1984 book, titled Influence. Cialdini suggested that people tend to act based on the decisions of others. Now, over 30 years later, social proof is used to help businesses increase their sales.
Consumers are more likely to buy something from your website if they see other people using and enjoying your products or services. There are various ways to build social proof on your website. You could start by allowing customers to voice their opinion on each product. Research shows that if a business has at least 50 reviews on each of their products, there is an average conversion rate increase of 4.6 percent. An almost five percent increase in sales is quite significant for such an essential feature.
You can see social proof in action below via Amazon. Customers are more likely to buy a product if it has plenty of reviews and good overall feedback.
Create a Blog
If you haven’t created a blog for your eCommerce storefront, you’re missing out on a massive opportunity for additional sales. Blog content consists of posts that talk about your niche and expand on subsets within your industry.
For example, we can see below that marketing website breaks their blog down into different types of content, including email marketing, content creation, social media marketing, and more.
There are plenty of benefits that come with creating a blog for your website. First, you’ll stand a better chance at rising in Google’s search results. The more high-quality content you have, the higher Google ranks your page, which results in additional traffic. A higher SEO ranking typically translates to more sales.
Additionally, consumers will have a purpose to come to your website besides immediately buying a product. When you build rapport by offering free, valuable content on your blog, there’s a better chance that these consumers will turn into customers.
Engage with Your Audience
Finally, you should engage with your audience across both your website and social media accounts if you want to improve your sales. Customers demand that businesses are not only responsive but have a personality. You can build your brand identity by talking to customers and prospects online.
If you notice someone leave a comment on your social media page, respond to them! Positive and negative feedback warrants a response for different reasons. You’ll want to address questions or concerns with prospects or new customers so they can have a pleasant experience with your brand.
Similarly, customers who leave good feedback love seeing when a business says, “thank you.” You can take it a step further by sharing their positive feedback on your page. These small gestures result in more people communicating with your business, which leads to more sales.
Conclusion
There are various ways to increase your conversions and sales when you operate an eCommerce storefront. The most important thing to remember is you have to put your customers first. Deliver service and products that add value to their lives, and they will come back to your website again. Building relationships through engagement, adding social proof to your website, and creating a blog are three excellent ways to start increasing your eCommerce sales today.
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