Andrew Warner — April 21, 2017 
When I started out online, I had no idea about the importance of commenting.
And though it’s changed over the years, it can still be a solid strategy to:
- Build relationships with other bloggers and influencers
- Contribute to your exposure
Of course, if you want your own content to convert, you need to do much more than just comment on blog posts. But, if you’re strategic about it, you can leverage it as a way to build relationships that will lead to that.
And in this post, I’ll show you just how to do that.
The Number 1 Rule For Commenting That Can’t be Ignored
Here’s the deal:
In life, you always want to make a good first impression – no matter what the situation is.
The same goes for blog commenting.
The better an impression you make with your comments, the more likely you’ll be remembered.
Bottom line?
You need to leave genuine comments that actually mean something. And that doesn’t ONLY apply to when you’re leaving a comment to an influencer. You need to do this with everyone.
The WORST thing that you could do is go onto a website, skim over the content and then leave comments like this, “Thanks for this” or “Good stuff” or even “Nice.”
Is that memorable? No.
Would that make you stand out? LOL … nope.
Blog Commenting for Links is a Wasted “Strategy”
Why?
Because those links don’t give a lot of link juice. Period.
Doesn’t matter how many do follow website you comment on, it’ll make little to no difference in your SEO.
And since that’s the case, you might as well focus on building relationships instead.
Which is why you need to start focusing on the quality of the comments you leave.
And if you do it consistently, you’ll start to get on the radar of the actual blog owner. Which can only help to build relationships for the future.
So, what’s the proper way to leave a meaningful comment?
Here’s a little outline I follow every time I go and leave a comment:
1. Start With a Basic Greeting
Here’s the thing:
This doesn’t have to be overly complicated. It could be something simple as hello, hi, good morning, etc. It’s just common courtesy to start off with this greeting or something very similar.
2. Mention How You Found Their Post or Heard About Them
This is mostly applicable for the very first time that you actually visit their site. The more you go on their site and start to comment on their blog posts, then you no longer would have to do this step.
But, if you’re on there for the first time, make sure to let them know how you found them.
3. State Exactly What You Liked Best About The Post
This is where you start to really get into the points that you enjoyed and agreed with.
In this part, it’s really important to show how interested you truly are in their content and elaborate a little bit on it as well.
4. Include Parts of Their Posts That You Agreed With or Liked In Your Comment
This is something that I almost ALWAYS do whenever I leave a comment on a blog.
Not only do I think it’s a good way to build engagement with the blog owner, but it’s a good way to separate yourself or your comment from other comments – since many people don’t really do this step.
5. Feel Free To Ask a Question – If You Think It’s Necessary
This is really a good thing to do because it also really builds engagement with the blog owner and actually opens up a dialogue with them as well.
On top of that, it shows the blog owner that you’re interested in the topic enough to want to know a little bit more information.
6. Write Whether The Content Was Helpful, Inspiring, Etc. To You
Again, this is important to do because it just summarizes everything you just commented and lets them know that their blog post really made a difference to you.
7. Thank Them and Let Them Know You’ll be Sharing Their Content
Now, we’re getting down to the close of your comment and it’s important to let them know that you appreciate the time and effort that they put into creating a post that was helpful to you.
8. End Your Comment With a Thoughtful Closing Sentence.
Many people will tell you that it doesn’t matter HOW you close your comment, but I’m going to tell you differently.
If you took the time to craft a comment like I presented in this example, then closing your comment by saying something generic like “Thanks” won’t work. It doesn’t take away from your comment if it was meaningful and thoughtful, but it just tacky.
Conclusion
Although leaving meaningful comments on blogs is time consuming, they’re still an important part of any success you’ll have blogging.
So, if you’re not putting in a solid effort with your comments then that’s definitely something that you should be doing if you’re not doing it already.
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