Shane Barker September 15, 2020 Do you leverage content marketing to build your brand?
Yes?
Good thinking. Content marketing can help you cut through the noise and be heard by relevant audiences.
But are you satisfied with your content marketing results? Can you call your content marketing “successful”? Barely one-third of marketers can. If you are also dissatisfied with your ROI (return on investment), it’s time to rethink your strategy.
Even if the ROI is satisfactory by your standards, wouldn’t you love it to skyrocket? All of this is possible by streamlining your content marketing processes.
But how?
Read on to find out.
How to Skyrocket Your ROI Using Content Marketing
A well-planned content marketing strategy produces proven returns. Here are the five basic processes that you should follow sequentially to nail your content marketing:
1. Content Research and Plan
The primary aim of content marketing is to create content that people find valuable and shareworthy. To do so, you need to research your audience and create detailed buyer personas.
But how?
- Ask your customer service teams for common customer complaints and questions.
- Study the online behavior of your customers.
- Get into your customers’ minds through surveys and quizzes.
Using the customer insights you have gathered, create your content strategy. Time-bound the goals and define the KPIs. Be ambitious but realistic while setting objectives.
2. Content Creation
Now you come to the actual task of content creation. Here are the steps you need to follow:
- Identify trending topics in your niche.
- Conduct keyword research to find relevant low-competition keywords.
- Create an extensive topic list and content calendar.
- Hire professional copywriters or use professional editing tools.
If you have competent copywriting resources in-house, it’s best to use their services. This way, you can cut the cost of hiring external resources. Plus, you can be sure that your branding and tone are not compromised.
3. Content Scheduling and Publication
Once your content is ready, schedule and publish it on customer-facing platforms like websites and social networks.
As you know, publishing content consistently helps build engagement. But publishing multiple posts can eat into your productive time. Use the help of publishing tools that queue up content and auto-publish it in optimal times.
Don’t forget to cross-promote across different platforms to get your content maximum exposure.
4. Content Promotion and Distribution
Creating quality content is pointless if it doesn’t draw traffic. For your content to get traction, you need to promote and distribute it in the right circles.
How so?
- To grab attention on saturated platforms, keyword optimize your content.
- Guest post on high DA (domain authority) websites.
- Promote content on social platforms where your target audience spends the majority of their time.
- Try to earn shoutouts from influencers and thought leaders that your customers follow.
5. Analysis and Strategy Revision
Measure your content’s performance using social and web analytics. Compare your returns with your expectations. If there is a gap, analyze what caused it.
Apart from macro-metrics, drill down into each post’s performance. Identify the best performing content and platforms. Eliminate ineffective content formats and promotion strategies so that you can justify your investment.
Need More Content Marketing Information?
If you have high aspirations from content marketing, you need to be very precise and strategic in your approach. There is a lot more to content marketing than is covered in this post.
Read more about the content marketing process in this infographic below.
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