How to Fuel Your Pipeline with Tech Leads Faster

Barbara McKinney — June 2, 2017

As things go with the tech industry right now, a lot of startups are popping up and wanting some piece of the action. We can then assume that generating high-quality leads for this arena has become more competitive in recent years, mostly due to the fact that tech companies are aligning their marketing strategies with new digital platforms.

We can thank social media for that. It has made things easier for small and veteran brands alike. All you have to do is to establish an effective marketing base on the web via social networking sites and blogs. Still, even if we already have the means, the application remains to be a noteworthy issue. And as tech companies are scrambling to find better ways to generate high-quality tech leads, you will have to do much better along these lines.

Your goals right now is to grow your enterprise. Of course, you need a time frame for that, since the speed by which you generate your leads translate to future sales successes.

But how exactly can tech companies go about generating tech leads faster? Here are some ways.

Use effective marketing automation.

As someone who knows a lot about technology, you do understand that automated systems can do pretty much any kind of work, hassle-free and for lesser the costs. It would then be a better option to purchase a marketing automation system to help you locate, nurture and qualify leads. Here’s why you to care and nurture your IT and Tech leads.

In addition, marketing automation affords you pinpoint accuracy, allowing you to concentrate your resources on prospects that are very likely to purchase your tech products.

Hold regular webinars.

We’re not kidding. Webinars are really effective when it comes to generating high-quality tech leads. Because of face it, decision-makers want to be informed, and not pressed to buy a tech product right then and there. With webinars, you are able to identify people have a strong possibility to make a sales appointment since they were already motivated to know more about you through your webinars.

Offer creative and informational content.

Do not hesitate to consider content marketing as an important tool for IT lead generation. Your prospects respond positively to content that considers their issues and provides a glimpse at the kind of solutions they have on the table. It only takes determining the most effective types of content to promote. In your case, you may want to consider giving away ebooks.

Take part in trade shows.

There are trade shows for every industry, and we can say that technology trade shows are the most vibrant. Expect your leads to increase dramatically by having your presence known in highly important industry events. For more on trade shows, you may want to check out this article on getting your first customer through them.

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