Azure Collier
Your email marketing seems to be working.
You’re getting people to open your emails, and your readers appear to be interested in the content you’re sending out.
But there’s one problem — even though people are opening, only a handful of readers are clicking on the links you include.
What’s going wrong?
There are a number of factors you’ll need to consider when looking at click-throughs in your email reports.
The most important factor will be whether or not your content is interesting and relevant to the people on your list. (There are simple steps you can take to make sure your content is resonating with your audience.)
But beyond the content, there are smaller tweaks you can make to boost click-through rates.
Check out our latest video to learn more, or read the transcript below.
(Can’t see the video? View it here.)
Click-throughs are really important because they measure your reader’s engagement with your emails and tell you who’s taking a desired action.
Here are four tips to increase your click-throughs and drive customer action.
Tip #1: Only include the essentials
My first tip is to only include the essential information in your emails. Keep your emails short and put your important links at the top, and don’t overload your readers with too much information. They might not scroll all the way down, which means they may not see your links.
Tip #2: Motivate your readers
Tell readers why they should click a link in your email and why it will benefit them.
Tip #3: Use the same link multiple times
Include the same link in multiple places in your email. This will increase the chances of someone seeing your link when scrolling through your email, and clicking to find more information.
Tip #4: Use buttons
If readers aren’t clicking as much as you’d like, you may want to try a button to help them stand out.
Buttons are also great for mobile readers because they are easier to click on a mobile device.
Looking for more information on click-throughs? Check out our new data that shows how the amount of text and images impact email click-through rates.
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