Chris Christoff September 28, 2020 Do you want to get more phone calls from your website? Getting people to pick up the phone and call your business can be a struggle today; everyone is used to the convenience of emailing a business right from their smartphone or sending them a message on social media.
With all that said, there are people that still prefer to speak to real humans over the phone if they have a question about a product or service. And your business can use this opportunity to have 1-1 conversations to turn those curious people into actual customers.
But how can you encourage your website visitors to pick up the phone and make the call?
Here’s how to get more phone calls from your website.
1. Display Your Phone Number On Your Site
The first tip is pretty obvious. If you want to get more phone calls from your website, then you need to display your phone number on it. But don’t just add your phone number to the footer of your site and call it a day. You need to be displaying your phone number in multiple places on your website.
If your phone number is listed in only one spot on your site, a lot of users will probably miss it. On the other hand, if you add it to numerous areas, your site visitors will be more likely to see it.
You can add your phone number to the top of every page, to the footer of every page, display it on your contact page, add it to a landing page, and you can even show it front and center on the homepage of your site.
2. Use Calls-to-Action
Aside from adding your phone number to your website, you need to give people a reason to pick up the phone to call you. You can do this with calls-to-action (CTAs).
Think about some of the common CTAs you see on websites. For example, a food blog might have a CTA like “Sign up for our newsletter to get recipes delivered to your inbox daily.” Instead of only telling people to sign up for the newsletter, the CTA gives a reason why they should.
If website visitors understand the benefits of taking the action you want them to take, they’ll be more inclined to do it.
You can create a similar CTA to encourage your visitors to call your business. Here’s how Total Comfort, an HVAC company, does it:
This CTA specifically targets customers that have broken heaters and lets them know that by calling the business, a Total Comfort employee will figure out what the problem is and fix it.
3. Add Click-to-Call Button
You can also add a click-to-call button on your website if you want to encourage more people to call your business phone.
A click-to-call (or tap-to-call) button is exactly what it sounds like: mobile phone users can simply tap a button on your mobile site and get in touch with you right away.
Here’s an example of what a click-to-call button looks like:
Instead of having to type digits into their phones manually, click-to-call buttons provide more convenience for your customers and potential customers. Since most people use smartphones to make calls today and click-to-call buttons are so hassle-free, this can dramatically boost the number of calls your business gets.
And adding a click-to-call button to your website isn’t difficult either. If you have a WordPress website, you can easily add a click-to-call button with a plugin like WP Call Button.
4. Do A/B Testing
After optimizing your website to get more phone calls, you should do a little A/B testing too. A/B testing is the process of comparing two different versions of a website page in order to see which version works better.
With A/B testing, you can try placing your phone number in different areas of your website and see which placement results in more conversions. Through A/B testing, you might discover that it’s better to place your phone number in the footer of your website rather than across the top.
You can also test other elements like the copy and the color of your CTAs. For example, you can find out if a blue CTA that reads “Call today for your free consultation” results in more conversions than a green CTA that reads “Give us a call today.”
Over to You
If you want your business line to be ringing off the hook, be sure to implement some of these tips. With more phone calls coming in, you can build trust and loyalty with your existing customers, generate more leads, and turn more prospects into customers.
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