Amanda Clark — November 17, 2016 Follow @GrammarChicInc
As we’ve mentioned already, Black Friday and Cyber Monday are huge sales days in America—and you ignore them at your own risk.
Even with these two significant dates quickly approaching, though, there are still ways to ensure that you’re ready to take full advantage of them. In fact, some basic tweaks to your company website can provide you with the opportunities you need to lead customers down your holiday sales funnel.
Here are the website touch-ups we recommend.
Ensure Mobile Friendliness
Mobile friendliness is always critical, but especially so during the holidays, when a lot of people are going to be shopping for gifts from their phones and their tablets. Look at your site on multiple devices to make sure it’s readable and easy to navigate—and if it’s not, go into your CMS dashboard or talk to your webmaster to activate mobile readiness.
Create Guides for Your Holiday Products/ Services
Provide holiday shoppers with an easy way to view all the items you’re pitching during the holiday season. A YouTube video or a simple photo catalog can be effective in showing what you have on offer. The point is to give your viewers a way to quickly and clearly see your holiday specials, without having to wade through each page of your site.
Create Landing Pages
It’s wise to promote specific holiday specials on social media, as well as AdWords, etc. As you do so, you want to provide links to targeted landing pages for the specific product in question—not just your home page. Creating Cyber Monday and Black Friday landing pages is so important for capturing leads.
Emphasize Consumer Trust
Provide shoppers with plenty of reason to trust you, and no reason to doubt your legitimacy. Put reviews, star ratings, and testimonials front and center on your website, if they’re not there already.
Craft a Unique Value Statement
Really, this is something that’s important throughout the seasons; when someone visits your site, they should immediately understand the unique value your company can offer—what’s in it for them to choose you over a competitor. You want to craft something like an elevator pitch here—something short, something specific, something memorable.
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