How to Improve Your Website Traffic

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With the internet now being home to nearly 2 billion websites, there is a lot of competition for eyeballs. Every website wants a ton of visitors and customers, but that is easier said than done. In every niche or category of the internet, there are likely dozens (or hundreds) of different sites. Gaining traffic on your site means you are taking traffic from other sites, and they aren’t going to simply let that happen.

See, traffic is the lifeblood of any website. Without traffic, you will be unable to convert visitors, share your message or sell your product. A website without traffic isn’t likely to succeed and will likely cost more than it’s worth. With that in mind, this article is going to take a look at a couple of different ways to improve the traffic of your website.

Utilize SEO

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Perhaps the best way to up the traffic on your website is to use SEO, which stands for search engine optimization. SEO is all about affecting the online visibility of your website in the search engine results. It has the goal of increasing your rank in search engines, which will garner you more eyeballs and visitors.

There are several different SEO tactics you can use. These include optimizing on-page content, writing good meta tags and descriptions and using readable URLs. There are also many online guides and services that you can visit now to help increase your SEO. If you aren’t already optimizing your website for search engine results, you should start.

Don’t Shy Away From Social Media

With more than 75% of the U.S population having a social media account, it is an incredibly valuable tool for websites and online businesses. There are few better ways to get your website in front of a ton of eyes than posting about it on social media. Use social media to post about blogs, talk about your products or refer interested parties to your website.

Be sure to use searchable keywords and hashtags too. This will mean even those who don’t follow you may be able to find your social media profile and website. Of course, social media is also about connecting with readers, customers and the public. So while promoting is good, be sure not to overdo it.

Guest Blog and Develop Relationships

One of the best ways to get fresh eyes onto your website is to guest blog and develop relationships with other websites or companies. This could involve you writing content for their site and getting a byline, or them writing content for you and sharing it with their audience. Of course, make sure everything is relevant to your site to stay within the interests of your readers or visitors.

While you could simply ask an influencer or large company to mention you or guest blog, the chances of that working aren’t that great. Instead, work with sites around the same size as it will be a mutually beneficial agreement.

Use Your Analytics to Your Advantage

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In order to know which traffic improvement strategies are working, you need to be sure to pay attention to your analytics. Your analytics will tell you everything from how many people are visiting your site, how long they are staying and more.

These analytics can also tell you where your traffic is coming from. This will be able to let you know if they are finding you organically, through social media, through referrals or by directly searching for you. Knowing this type of information can help you see which strategies or campaigns are working and which are not.

In conclusion, hopefully this blog post has been able to assist you in improving your website traffic going forward. While traffic increases may not happen overnight, if you continually provide good content, market correctly and listen to your audience, you should see your traffic numbers increase.

Ashley Lipman

Ashley is a super-connector with Linkio who helps businesses with building their audience online through outreach, partnerships, and networking. Ashley frequently writes about the latest advancements in the SaaS world and digital marketing.’

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