Stella Lincoln November 10, 2020 Buying a great domain name matters, but it doesn’t guarantee high website traffic.
Regardless of the size and type of your business, the dream of every marketer is to drive high website traffic. Why? Because it is an essential factor in determining the effectiveness of a business in attracting targeted visitors.
For small business owners, social media helps you build brand awareness, let people know about the benefits of your products, and build relationships with customers.
And with 3.80 billion social media users globally, there’s never been a better way to interact with like-minded people (We are social).
Fortunately, social media platforms are also a great way to attract traffic to your website, a crucial element of digital business growth.
Ten ways marketers can harness the power of social for driving more website traffic
Below mentioned are eight easy-peasy tips to help you do that.
1. Input site details with company info
The first thing that your target customers see when they click on your social media link is your profile.
Whether it’s your Instagram bio, LinkedIn company page, or Facebook About section, your social media profile tells people about what you do.
This makes it a perfect spot to make a great first impression and drop a link to your site. This will make it easy for people to find you on the web and increase your site traffic as well.
But most importantly, adding the site URL in the about section convey a sense of brand credibility.
2. Optimize all your social profiles
Optimization is one of the best strategies to get website traffic. Just like your website, your social media profiles should be fully optimized. In fact, it is a key rule and good SEO practice.
For this purpose, make sure you add relevant keywords in your social media biographies and do not miss any important information.
Some other recommendations for optimizing your social media profiles are as follows:
- Add branded cover images featuring your logo and products.
- Link your social media to other social media profiles because it helps them locate your other social accounts.
Here’s an example of a Facebook page of Kitchen Daily with Instagram, Pinterest, and Twitter accounts linked.
3. Upgrade your social media strategy
The ongoing Covid-19 situation gas resulted in many downturns for small businesses. The question that pop-ups in mind is, do you need to adapt your social media strategy in this crisis?
The answer is yes, and here’s why.
People will be spending more time in their homes, which means more time to look at social media. It is the gateway to digital businesses. The more fascinating your social media is, the higher website traffic will be.
It’s a high time for you to invest religiously in your social media strategy. By this, I mean more content more interaction with the people.
4. Share your blog posts consistently
You write informative, value-driven, and useful content with perfect grammar and relevant keywords.
What if I tell you are creating great blog content isn’t enough. Yes, you heard it right. Optimizing blog posts and promoting them through right mediums is also necessary.
So, if you want the world to read your latest masterpiece, then share and promote it on your social media accounts. Use all of your social media accounts to share your latest blogs and other useful pages on your website.
By doing this, you can successfully turn your social media audience into active website visitors.
As per the latest marketing studies by HubSpot, blogging ranks as the number one method for driving website traffic.
Some useful ways to promote blog posts through social media are:
- Give capturing/ shocking titles to your blog posts.
- Breathe new life into your posts by adding vibrant images and animations.
- Join social groups and communities.
- Cross post your blogs onto other social profiles.
5. Use meme marketing
Memes are pretty viral on social media and come with high shareability. Apart from memes, anything you find entertaining and appealing to human senses gets more likes to have the potential to multiply website traffic.
Traditional marketing graphics have 5% engagement while memes can yield 60% organic social media engagement with ten times higher reach (The Nyu Dispatch, 2020).
Moreover, the best thing about memes is that it let you humanize your brand, connect with your audience emotionally, and get reactions instantly. You can simply get your audience attraction using SHTF or WTSHTF memes and many others.
Golden rules for making memes!
Memes are easy to make because you pick a trendy meme format and make few changes in it. To create a greater impact, you should know your audience interests, their aspirations, and add some originality to it.
Take some inspiration from Ruffles who perfectly use the ‘distracted boyfriend meme (2015)’.
Undoubtedly, experimentation is a marketer’s secret weapon. But before you jump into the memescape remember that you don’t joke about something serious or sensitive that can offend people. Obviously, this will do more harm than good.
6. Make your content easy to share
You want people to read your blogs and share it within their social networks. Chances are they’ll spend part of their snack break browsing Facebook and click on the link shared by a friend.
And it’ll be great if your target audience consists of the young generation. Marketing to digital boomers is easier because they like to share and spread the spread.
It is recommended that marketers should encourage and allow visitors to share blogs and other west content by embedding social sharing tools.
You can use add social buttons so that users can select the option where they want to share your blog.
7. Focus visual content more
It’s easy for common people to scroll their Facebook feed and miss any helpful or interesting content. You can stop your potential site visits from doing the same.
What’s the solution? Replace wordy content with visually appealing content that has the ability to stand out from the crowd.
Let’s talk about some fascinating stats about visual content that can influence a sale. According to a study, the chances of visual content to be shared is 40 times higher than other types of content (Text Request).
To make your content more interesting, you always have the option to add:
- Images
- GIFs
- Videos
- Graphs
- Animations
- Infographics
- Screenshots
Adding these will make your target audience more likely to share your content.
8. Engage with your audience regularly
A lot of business owners, including many big companies, can easily overlook social media. I believe that you don’t want to make this mistake.
Social media is unique in a sense that it allows brands to connect and engage with their audience directly. All you need is to have a good customer engagement strategy.
With this, you can respond to their queries or post a poll to obtain real-time feedback.
You’ll be surprised to know that only 11% of people get replies from brands (Sprout Social). So, here is a great opportunity for you to power up your game by making a few personal comments.
Plus, when your audience know they’ll get a response from you, they’ll visit your website more often. It will increase traffic and boost the brand’s reputation in your consumer’s mind.
The final verdict
Now you’re armed with proven social media tips that can bring huge website traffic. Start implementing them today and record the high traffic flow through your site.
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