Sudheer Someshwara
Visual Content Marketing expert asks; did you know that more than 14 million articles are pinned each day and those articles drive more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
In addition, according to CoSchedule, who dug through data from over one million blog posts, Pinterest accounts for 90 percent of social media shares on the web!
Why should you care? Because every blogger wants more eyeballs on their blogs.
Without traffic what’s the point of it all?
Pinterest can help you get more traffic.
Fifty-four percent of the pins that generate click-throughs are linked to blogs.
As a blogger myself Pinterest has helped me rank number one in organic search on Google under my select key words; Pinterest Expert and Pinterest Consultant. It works!
Here’s another reason to love Pinterest. What if I told you that on Pinterest your content continues to work for you long after you’ve pinned your blog post. This does not happen on Facebook and Twitter. A link on Twitter lasts approximately 2.8 hours on Facebook it’s 3.2 hours.
According to Piqora they found that:
- Seventy percent of the clicks happen within first 2 days.
- The remaining 30 percent of clicks come all the way through 30 days and beyond.
From my own experience, I have blog posts originally posted two years ago still getting shared! This is heavenly for any blogger! That’s a biggie in terms ROI!
Make no mistake about it, many bloggers are competing for attention on Pinterest and you need to do all you can to stand out.
Avoid these five fatal Pinterest mistakes:
1) You don’t have a cover image for your blog.
If you’re not including a cover image in your articles please begin to do so because you are falling behind the times. You’ve all heard the saying “a picture is worth a 1,000 words” right? Make sure your cover image is vertical and is at least 800 x1200 pixels. This is the ideal size for Pinterest and all other socials.
2) You don’t have the “Pin it” button close to your blog.
If you want to get more people sharing your blog posts place the button close to the image on your blog because this triggers readers to share it. Go here to get your “Pin it” button.
3) You’re not utilizing Pinterest’s board widgets.
One of the biggest goals on Pinterest for many bloggers is to get more followers. More followers means more chances of Pinners sharing your blog post.
The beautiful thing about board widgets is they are visual and includes a call to action button “See on Pinterest.” When a reader clicks on that button, it will take them directly to that board.
4) Your Pinterest page is not verified.
Make sure you verify your website. What that means to you is that you will receive Pinterest’s free analytic reports which provide you with information about:
- What types of content people are pinning from your blog.
- Who is seeing your pins.
- Who is clicking your blog posts and so much more.
Remember to track and measure the results of your efforts. If you’re seeing a trend of what topics are being shared wouldn’t you want to keep offering more of that?
5) You don’t have an Article Rich Pin.
There’s a lot of competition on Pinterest so you want to stand out from the sea of jaw dropping images. Article Pins include a headline, author and story description, helping Pinners find and save stories that matter to them.
Rich Pins appear higher in Pinterest’s search results and category feeds, so implementing the code to your site can pay off big when it comes to getting discovered.
Look at how the image on the left with the Rich Pin integration stands out more compared to the one of the right. Did you notice how many repins it received versus the one to the right?
Bottom line from a Visual Content Marketing expert: Pinterest is a traffic acceleration tool. If you want more traffic to your blog Pinterest is the answer.
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