Jake JeffriesWith the introduction of the internet and social media the same question has been cropping up in meetings all around the world…
How can we turn our website traffic and social media following into customers?
One way that businesses can do this is by having a keyword on a short code. A keyword allows the customer to text you and enables them to opt-in to any mobile marketing scheme/reward loyalty program that you may have – for example…
‘Text your name and GYM to 88802 to receive a free gym membership code’
Promoting your keyword on your website and across various social media platforms, from Facebook through to Twitter, means that you are giving your customer an easy and convenient way to contact you, and it’s a great way to build up your customer base for future marketing messages.
In a world where digital evolution is highly prevalent, every business and brand appears to have some sort of digital presence through a virtual shop front, whether that be through a website or social media, however building a customer relationship with those on the other side of the screen who may have stumbled upon your page can be tricky.
A consistent brand is imperative. Your brand values, look, feel and tone of voice has to be consistent throughout all your online endeavors. This is how people will recognise, remember and learn to trust you.
However where most online experiences really fall short is in the personal touch. Your customer facing staff in your shop/business give your brand a personality, they give you human interaction to enable relationships to be built.
You will find most customers like to go back to the same places, companies, brands or businesses that have become familiar for them. Dealing with the friendly and recognisable faces that have come to know their name and preferences in-store is very appealing for some, “Hi Joe, how’s things? What are you after today?”
It’s this personal attribute that makes a consumer a customer, and a loyal one too.
The mobile phone is a personal device, and by bringing your brands values and messages to the palm of their hands with an SMS message can enable you to begin to build up a customer relationship with them. Consider starting your messages with their names, sending them relevant info and offers about your service that interests them – you could even send them personalised birthday offers.
The modern day customer wants a personal service, they want to feel special, and through SMS and social media you are able to give them this.
“We are moving away from customers asking ‘Is there an app for that?’ to asking ‘Is there an SMS for that?”
Sethu Meenakshisundaram, President of SAP
Source: Text Marketer
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