Choncé Maddox — January 2, 2018 When you’re running a business, you know how important email marketing can be. It’s always recommended to start growing your list as soon as possible and do your best to maintain it in order to boost your business.
That being said, one of the most difficult obstacles can be keeping subscribers on your list once they opt-in. It’s important to allow people the right to unsubscribe from receiving your emails at any time, but you want to avoid this and grow your list to a larger amount so you can reach more people.
To avoid losing the most trusting current and potential customers on your email list, you can do a few of things things to keep subscribers happy and engaged.
Create a Resource Library
One of the best ways to keep your current subscribers happy is by providing them with relevant content and resources.
You can do this easily by rounding up all your free opt-ins and downloads and storing them in an online resource library that only current subscribers have access to.
Listen to what your audience needs help with and add new resources to the library each month. This gives people an incentive to stay on your list and increases the value you provide.
Segmenting Your List
Did you know that email segmentation can be a game changer in the way you manage your email lists? If your aim is to deliver the most relevant and customized content to your subscribers, this is the way to go.
Realize that a particular subscriber may be interested in one aspect of your business over the other so you don’t want to lose them completely. Your email service provider should allow you to create different groups of subscribers based on their interest and preferences so you can tailor your emails to better suit them.
Ask For Feedback
When you notice that more and more people are unsubscribing from your lists, it’s time to find out why. Let all your current subscribers give you their honest opinions on what you could be doing wrong. Once you get the feedback, act on it. Are most unsubscribes affecting offer emails as opposed to blog emails?
It’s time to act on the way you make your promotions. Also, be sure to survey subscribers as soon as they join your list so you’ll know exactly what they are looking for. Although you might not win back the subscribers who left, you will use the feedback they provide to prevent future subscribers from opting out.
Don’t Just Sell Stuff
The easiest way to lose a ton of email subscribers fast is to only send emails when you’re selling or promoting stuff. It’s important to build a positive relationship with the people on your list that isn’t just based on them being a customer.
Share other types of content regularly like tips, advice, personal stories, or behind-the-scenes happenings and news in your business. If you can help someone solve a common problem upfront, they will be more willing to consider your products and services in the future so you won’t have to sell as much.
Summary
Leave the people on your email list unoccupied or sell too often and they will most likely click the unsubscribed button. It’s important to take the time out to nurture your list and find out what people are interested in and need help with. Also, consider offering an incentive or ongoing reward like a resource library in exchange for them taking the extra step and signing up.
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