How to Leverage Social Media Marketing to Enhance Brand Recognition

Steve Hamm

You would be hard-pressed to find a professional who will tell you that social media marketing is a newfangled idea that does not show promise. Instead, industry insiders across the niches are quick to point out that any business intent on being relevant in today’s marketing dialog cannot afford to make a mistake with its social media presence. Yet is it possible to combine branding with social media marketing? Yes!

An Authentic Voice Appeals to Consumers

Nobody likes to see marketing posts exclusively. In fact, consumers quickly delete companies from Facebook feeds if they only display “buy me” messages. The trick here is to create your company’s voice that sounds authentic and engages the consumer on a personal level. Let us say that you market a brand of nutritional supplements that help consumers to get better sleep.

Your voice would have to be trustworthy and positive. Even as you bring in scientific information and engage consumers with authoritative posts, you still need to entertain while you educate. Although this sounds like a tall order, marketing pros can help you to develop this voice on social media. As a result, your posts generate interest as well as brand awareness.

Quality Engagement Advances Brand Recognition

While almost anyone can help you get a large number of “likes” or “fans” in a short time, the quality of these connections counts. Social media marketing falls flat when these interactions are only due to a contest or other gimmicky means of quickly getting folks interested in a business that they will never again interact with.

Building qualified leads on social media leads to website traffic increasing. Social media also offers you the opportunity to become a household name simply by having your fans share your posts. For this type of engagement to occur, your posts must have a high caliber of quality and target qualified leads with your authentic voice. In turn, this calls for a deep understanding of your target demographics’ makeup and interests.

We understand that social media marketing can appear to be a daunting task – although it really is not. Get in touch with MaaS Pros today for more information on this topic as well as a variety of other marketing services that make your business stand out from the crowd.

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