Lena Prickett
Finding the Perfect Reason for the Season
Why on earth should marketers care about National Burger Day on May 28th? Well, it’s a conversation-starter– and it allows marketers to reach out to their audience in real time. #NationalBurgerDay was one of the top trending topics on Twitter on May 28th, and brands big and small took advantage of the opportunity to reach out to their customers.
Marketers are tasked with coming up with even more creative campaigns every day, along with more frequent touches to get their audience excited and in-the-know about their product. B2C marketers might have this a little easier, with the opportunity to create emotional campaigns that tug at consumers’ heartstrings. But by no means is this kind of outreach limited to consumer brands–if anything, B2B companies have even more cause to be creative and find the perfect reason to reach out given how crowded the B2B content landscape has become. The calendar offers the perfect inspiration for real-time marketing and campaign ideation.
Don’t have time to create a full blown campaign? That’s okay! Snackable pieces of content like quizzes, surveys, and assessments are perfect for quick touches.
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This post was originally published on the SnapApp blog.
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