Larisa Bedgood
How to Sky Rocket Your Leads with Social Prospecting
72% of marketers say social content has helped them close deals (Brafton). And there are a ton of consumers out there in the “world of social” holding conversations about what they want to buy and who they plan to purchase from. They are asking for recommendations, posting pictures of their favorite brand products, tweeting this, and posting that. Within this myriad of thumbs-up, hashtags, and likes is invaluable information consumers are sharing on their journey to purchase.
Social media has evolved so far beyond simply sharing a good recipe or posting family vacation photos. It has become a platform ripe with opportunity to make a sale. You need to take the time to be where your customers and prospects are – engaging them in conversations, sharing content to help them make decisions, responding to their questions or complaints, and yes, even making sales.
So which channels should you be using?
While the most effective social sales channels will vary according to your business and your customer and prospect profiles, here’s a breakdown of the most popular:
LinkedIn for B2B
- Companies are finding that their LinkedIn Company Page is a powerful and effective way to nurture leads and increase sales. In fact, 50% of LinkedIn members are more likely to purchase from a company they engage with on LinkedIn. Source: LinkedIn
- In a study of more than 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%—277% higher than Twitter (.69%) and Facebook (.77%). Source: Master the LinkedIn Company Page
- Top sellers are nearly twice as active in LinkedIn groups than everyone else. Source: How to Get 58% of Your Revenue Via LinkedIn Groups
Facebook and Twitter Top the List for B2C
- 58% and 52% of B2C marketers rate Facebook and Twitter respectively as effective social media platforms.
- YouTube was rated the third most effective social platform with 49% of B2C marketers rating it as effective.
Leveraging the Power of Social Media with DaaS
Have you heard of Data-as-a-Service (DaaS)?
To give you an overview:
“Data-as-a-Service (DaaS) is a game-changing process that leverages the modern data ecosystem and real-time data analytics to create a customized “always on” dataset of consumers where purchase is imminent.
DaaS combines a company’s first-party CRM data with real-time triggers and Hard-to-Find-Data (HTFD) sources to deliver better targeting and a stream of in-market consumers.
The benefits? More effective and ultimately lower media spend per conversion, a more efficient funnel and better marketing ROI.”
There are many powerful ways in which DaaS can be used to generate more leads by sourcing and targeting consumers who are actively searching for products you or your competitors sell.
One of the most exciting aspects of DaaS is in its ability to source social consumers – people who are having conversations and are ready to buy the products and services you sell.
However, since you can’t monitor every social conversation or be in all places at once, DaaS actively monitors the social ecosystem to find prospects who match your ideal customer profile.
A DaaS solutions provider monitors social conversations across a variety of networks based on any set of key words. For example, in the case of a furniture retailer, a variety of conversations may be picked up on Twitter.
Every social prospect talking about furniture will not match your ideal prospect profile. For a furniture retailer, a large percentage of purchases occur in brick-and-mortar locations. Imagine the power of then further refining these social prospects by mapping them within a certain radius of your store location.
Social marketing is a many-pronged approach. With a little commitment and the right DaaS solutions partner, you can truly skyrocket your leads and sales to new heights.
To learn more about how Data-as-a-Service is generating new business opportunities for companies, download our free solutions guide.
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