Take your webinars to a new level with HubSpot and its integrations with Zoom and LinkedIn.
Want to turn webinars into a powerhouse for lead generation and nurturing?
As a HubSpot consultant and marketing strategist, I’m always talking with clients about this! So let’s dive into actionable strategies you can use to streamline workflows, boost attendance and deepen post-event engagement — all while keeping your tech stack simple.
Below are just a few of the systems we use to turn webinars into growth engines — but seeing how they work matters. The full video walks through the exact workflows, tools, and behind-the-scenes tweaks to make it happen.
Integrating Zoom with HubSpot
Syncing registrations directly into HubSpot preserves critical UTM data, replacing vague “integration” sources with clear campaign insights. This means no more guessing which promo channels drive sign-ups — you’ll see exactly where registrants came from, empowering smarter promotion decisions.
LinkedIn Events paired with UTM tracking
By embedding tracked links into LinkedIn event invites, you’ll not only create a frictionless experience and simplify invites for your audience, but also gain visibility into LinkedIn’s impact on registrations.
Automated workflows drive engagements
Imagine triggering personalized LinkedIn connection tasks for registrants who came from LinkedIn, complete with pre-built search links to eliminate manual profile hunting. Combine this with tailored email sequences that ask registrants, “What do you hope to learn?” to spark pre-event dialogue and tailor content to their needs.
Post-webinar segmentation in HubSpot
Filter attendees by specific metrics to customize follow-ups, while non-attendees get re-engagement paths. This ensures no lead falls through the cracks—and every interaction feels intentional.
From preserving UTM data to hyper-targeted LinkedIn outreach, these tactics turn webinars into scalable growth engines. Ready to see the step-by-step setups? Watch the full video for tools, workflows, and templates to put these ideas into action — no fluff, just results.
The post How to use HubSpot to improve your webinar strategy appeared first on MarTech.
About the author
Ali Schwanke is the founder of Simple Strat, a platinum HubSpot Solutions partner and cohost of the popular YouTube series “HubSpot Hacks”. She’s a go-to expert in B2B marketing strategy and content, and a well-known HubSpot advocate in many digital communities including MOPros, Vistage, and more. She’s passionate about helping companies make the most of their marketing and sales technology without sacrificing the human aspect that’s so critical to the B2B buying experience.
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