Carol Stephen — April 26, 2018 — April 26, 2018
How to Use LinkedIn That Will Help You Build Your Business
Lately, there’s been a resurgence of interest in LinkedIn. Maybe because that other social media platform (that one based in Menlo Park) has been scaring off a lot of people.
Vanity Metrics and Buying Followers
Although the number of followers should not be the end-all, it’s nice to have a few followers. Whatever you do, though, don’t buy followers on LinkedIn or any other social media platform. You might want to read Why Not to Buy Followers on Instagram, from Hootsuite. And by the way, you’ll get the same lack of engagement on other platforms, including LinkedIn, if you decide to buy followers.
Start Conversations
You might not want to talk to every follower you have, but if you have conversations with those who are in your target audience, that could be a start. And if your target market is everyone, then we need to have a talk. Your target market is not everyone unless you’re selling water or air. In most places, those things are free. You might like this guide to engagement if you need help starting conversations on social media.
Have a Brand Identity
Who are you and what is your brand about? What are your strengths and weaknesses? Where are your best opportunities? If you want to know about creating your brand identity, I highly recommend Clement Lim’s Creating a Kick-Ass Brand Identity in Six Easy Steps. It’s one of the best articles on brand identity I’ve ever read. Every time I read it, I get something more from it.
Drive Conversations Offline
Some of the best conversations online end up being friendships. Once you meet people in real life, you don’t know what could happen. Often those friendships end up as business partnerships. And you can have an awful lot of fun meeting people, in any case. You might like Why Friendships Are Absolutely the Best ROI of Social Media.
Find Collaborators
Collaboration makes work easier and less tedious. When you run out of steam, others on a team can pitch in and help you, either by doing work for you or with encouragement. Many entrepreneurs suffer from loneliness without some human contact. LinkedIn is a great place to find collaborators.
Publish
Are you publishing on LinkedIn? It’s one of the best reasons to be on LinkedIn. I’ve found that people connect with you more easily if you publish your own work and also share others’ posts. Here’s an article that you might like, too: Here are 10 Surprising Stats You Didn’t Know About Marketing on LinkedIn.
Why Are You on LinkedIn?
Leave me a comment! Thank you.
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