Looking to take your content marketing to the next level? Learn about the benefits of content partnerships from contributor Eric Enge.
So, your organization has finally decided to invest in content marketing, and you’ve put a great deal of effort into getting your content marketing initiative(s) off the ground. You’re seeing great progress, but you’re wondering if there’s some way to kick it up a notch.
One of the best ways to do this is by partnering with third parties for your content projects.
Why are content marketing partnerships so effective and desirable? There are two main reasons:
- Both parties help promote the content. This means exposure to more total people for your content and the potential to garner more links.
- Each party gets exposure to the audience of the other party.
My article on Search Engine Land today explores the benefits of content partnerships in depth and discusses how you can get started. Head over there to read more!
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author
Eric Enge is the president of Stone Temple Consulting, an SEO consultancy outside of Boston. Eric publishes a highly respected interview series and can be followed on Twitter at @stonetemple.
(Some images used under license from Shutterstock.com.)
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