Chris Christoff July 9, 2021 Are you struggling with writing a strong description for your eCommerce products? In that case, you need to level up your game; otherwise, it can be difficult to boost your sales for more profit.
When you sell your products online, having a strong product detail is extremely important. Your customers may not want to buy the product when they look at it for the first time. That’s when the description becomes important. It helps your users understand the product better and can convince them to make a purchase.
But that’s not the only reason why you write a product description. By using it strategically, you can boost your product’s visibility, attract more customers and boost your sales. The idea is to make the product appear so powerful that it compels people to buy it. But how do you do that?
Let’s find out.
1. Highlight the Benefits
If you want to convince people to buy your product, tell them how they can benefit from it. Many marketers focus on highlighting only the product features and specifications in the description. But your users aren’t interested in knowing these mundane details. What they want to know instead is how they can benefit from using the product.
So instead of talking about the features and specifications, talk about how the product can solve people’s problems and make their lives easier. Here’s an example of a good product description.
By reading the above description, users will easily understand that the product is safe for use by kids of all skin types who need to keep their skin hydrated. So any parent who’s looking to solve their kid’s skin issues may prefer to opt for the product after reading the description.
2. Use Power Words
Have you ever tried using power words in your product description? If not, you should try using them now. It can instantly make your description more interesting and impactful for your users. Power words are those words that can trigger a quick psychological and emotional response in your users. These words are called power words because they are so powerful in influencing people to take action.
There are various power words that you can use for your product description. Here are some of them –
- Introducing
- Amazing
- Magic
- Sensational
- Announcing
- Hurry
- Miracle
- Quick
- Hurry
These are just a few. The list can go on and on. Power words have the capacity to change your user’s view about a simple product and make them look special, important, and pricey, so much so that you users are convinced to make the purchase.
3. Use Keywords in your Description
Simply writing great product descriptions won’t help. If you want to attract more customers, you have to work on increasing its visibility as well. The best way to do that is to optimize your product description for search engines. But don’t worry. Doing this isn’t that difficult. All you have to do is to strategically place your keywords in the description as well as your product title.
You can use them in your meta description, too, for better results. Another important thing to remember here is to make your description scannable. So instead of writing it in a paragraph, you can use bullet points to make it more effective.
4. Focus on the Images
Another very important point to consider is to use high-quality and real images of your products. This tip isn’t directly related to the product description. But it’s something that will help you boost your sales.
Images are much more powerful than words. So using good images of your products enhances the user’s shopping experience and helps them understand what to expect when the parcel arrives at their doorstep. As a result, they can make their purchase with more confidence. In fact, most buyers are more interested in viewing the product image than reading the description. So it’s a good idea to use images of your product from different angles and add them to your description.
So these are some very effective tips on how to write good product descriptions for more sales. Now it’s your turn to use them effectively to increase your conversions and grow your profit. Meanwhile, if you’ve used any other tip that worked for you, do let us know in the comments below. We would love to hear from you.
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