HubSpot buying B2B data source ClearBit

Mergers and Acquisitions, , , ,

HubSpot users will soon have direct access to ClearBit’s third-party data on millions of businesses. Updated with further commentary.


on November 3, 2023

HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses.


In addition to that HubSpot will be getting the other company’s 400,0000+ users and more than 1,500 business customers. Terms of the deal have not been announced yet. ClearBit was valued at $ 250 million as of January 2019, according to data from Pitchbook 


“By joining forces with HubSpot, the industry’s most loved B2B customer platform, we will unlock a whole new level of value for our customers and help all of B2B grow better,” Matt Sornson, co-founder and CEO of Clearbit, said in a statement. 


 


Clearbit has been available to HubSpot customers via the HubSpot App Marketplace since 2019. When the sale is finalized, Clearbit will be a wholly owned subsidiary of HubSpot and eventually integrated into HubSpot’s customer platform.


 “HubSpot’s AI-powered customer platform combined with Clearbit’s data will create a powerful, winning combination for our customers,” Yamini Rangan, CEO of HubSpot, said in a statement.


Why we care. On the one hand, integrating ClearBit’s business data into HubSpot will likely be a significant benefit for users. On the other hand, ClearBit’s absence as an independent data source may decrease competition in that space, driving up prices.








 


The post HubSpot buying B2B data source ClearBit appeared first on MarTech.

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Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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