Email marketing certainly isn’t getting any easier. What with filtering, spam identification and priority inboxes it’s harder than ever to get your message to your contacts. However, email continues to be a key driver of conversion for Brightfire’s clients.
That’s why we are delighted that Hubspot have launched a number of enhancements to their email app for all customers.
New dashboard
There’s a new email dashboard to allow you to dig into the data and understand which of your emails have worked, and which you need to work on next time you send an email.
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Email optimisation tool
In addition, there’s a new email optimisation tool which helps you to build great emails with dynamic suggestions right within the email app as you build your email including warnings around spam and advice about content and personalisation.
Automated Double Opt In
Double opt-in is important for several of Brightfire’s clients and we have had to put in a complicated workflow to ensure that clients have double-opted-in to email communications.
Now, double opt-in for email subscribers is live, which gives you the ability to require your email recipients to confirm they want to receive email communications when filling out a form. When double opt-in is enabled, it will send out a follow-up email after someone fills out the form. Then they have to click on a link in the email to confirm that they want regular email communications.
You can choose whether or not you want to enable double opt-in. It is an optional feature and is not turned on by default.
Feature available in: Hubspot Professional, Hubspot Enterprise
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