The protocols and solutions developed by IAB Tech Lab to make compliance with privacy regulations easier have been expanded to cover 14 more U.S. states.
The IAB Tech Lab announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had previously been the U.S. National Section of its Global Privacy Platform (GPP) will now be known as the Multi-State Privacy Agreement (MSPA) U.S. National Section.
In addition, the MSPA has now been expanded to include 14 additional states as more states advance legislation addressing privacy issues. The news follows the IAB’s launch earlier this week of IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers.
Why we care. In the continuing and likely indefinite absence of national, federal privacy regulations, compliance with individual state regulations is complex and challenging. Future-proofing suggests that brands should comply with, or even exceed, the most stringent regulations out there.
The IAB Tech Lab’s work supports this need and it’s good to see that it remains a work in progress.
The Global Privacy Platform. The GPP, of which the MSPA forms just one section, is part of a portfolio of solutions designed to help channel privacy, consent and consumer choice signals from websites and apps to adtech providers.
The GPP currently supports the IAB’s European and Canadian Transparency and Consent Frameworks, as well as state-specific privacy regulations. The list of states covered had comprised California, Virginia, Utah, Colorado and Connecticut, a list now significantly expanded.
The post IAB Tech Lab expands Multi-State Privacy Agreement appeared first on MarTech.
About the author
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
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