Amid layoffs and increasing inflation, customers are making fewer purchases and paying more attention to what they buy, according to a special report from the Edelman Trust Barometer.
The special report takes a deep dive into brand trust between consumers and brands amid this year’s particularly volatile economic and social climate, using data collected from a sample of 13,000 respondents in 14 countries. It’s an extension of Edelman’s annual Trust Barometer, which was published in January.
Here are the key highlights:

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