Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
Do you care about your organic click-through rate (CTR)?
You should.
Why?
For one thing, pages that have a higher-than-expected CTR tend to rank higher in search results. Every three-percent increase in CTR beyond the expected for a given organic position will improve your organic rankings, on average, by one position.
For another, pages with higher CTRs tend to have higher conversion rates. If you get people excited enough to click on your search listing, that excitement tends to carry through all the way to a conversion, whether it’s capturing a lead or making a sale.
Do you care now?
If so, this infographic, courtesy of yours truly and the brilliant Brian Dean of Backlinko, shows you how to quickly boost your CTR.
[See the infographic along with the full article on Search Engine Land.]
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
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