This agile marketing technique can help your team deliver bite-sized chunks of value.
Stacey Ackerman on November 1, 2021 at 10:19 am
Agile marketing is all about getting valuable work to customers quickly. So instead of thinking about work as the whole cake, think about ways that you can slice the work smaller (and have it still be delicious)!
Story splitting is one way you can deliver value to your value by serving it up in bite-sized chunks.
Here’s an infographic you can pin on the wall to help you to remember to think small and stay agile.
Bon appetit!
The post Infographic: Story splitting for marketing teams appeared first on MarTech.
MarTechAbout The Author
Stacey knows what it’s like to be a marketer, after all, she’s one of the few agile coaches and trainers that got her start there. After graduating from journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all.”
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