Your survey will probably be ignored and hated. It might be hated more than Pharma Bro or the Star Wars prequels…unless you offer Jar Jar’s head on a platter with each complete.
Those are bold words, you might be thinking, and bringing in Jar Jar Binks is just hitting below the belt. Well, take a look at data on online surveys:
– Survey cooperation rates have nosedived from 43% in 1997 to 14% in 2012. Online survey responses rates are even lower. Some studies have participation rates averaging 2 percent.
– It seems everyone and their market research dog is entering the survey research game, including Google and Twitter. This has logically created more competition and more glut. Hence, respondent fatigue has settled over the population like a Fukushima’s reactor cloud. As illustrations, one survey firm, Mindshare Technologies, conducts 60 million surveys every year (at a startling 175,000 surveys a day); another company, ForeSee, conducts around a million surveys per month.
These statistics don’t even consider the barrage of information on consumers that has, in effect, shortened their attention spans and patience for survey research.
Worry not. Your survey can exact high participation rates. You just need to afford more care in writing questionnaires and delivering the survey. The “more care” is presented in the below infographic, based on our article 7 Hellish Ways You’re Burning Your Online Survey Respondents.
Really, don’t worry, and I promise not to mention the Star Wars prequels again. With the data from the infographic, you’ll be delivering online surveys resulting in the market research insights you deserve.
Download this infographic.
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