Mariah Curtis — March 13, 2020 
Instagram gives users the platform to share their lives within the timeline of their profile, as well as story snippets for just 24 hours. Whether it’s a business or everyday user, they can utilize the “stories” feature to engage with their followers multiple times a day without oversaturating their newsfeeds.
Stories can consist of informative short videos on the brand’s products or services, they can include interactive information such as posing a question, or they can include a still photo. No matter what content you want to share, the Instagram Stories feature lets you maintain your persona on your business profile while having more creative freedom crafting a story equipped with catchy text and stickers.
Growing Your Brand
So how will this help grow your business, you ask? According to Instagram, over 500 million accounts use Instagram Stories every day: “More than half of people surveyed said they’re making more online purchases as a result of seeing stories. Not only that, 38% said they talked to someone about a product or service in a story they’d seen, while 34% said they went into the store to look for it.”
Stories can inspire their viewers to take action, whether it be to purchase their product, visit their website, or stop in their brick and mortar store. So not only will you get views on your story, but you can get free WOM (word of mouth) advertising, online purchases, and increased traffic to your website when using the Instagram Stories feature.
All Eyes On YOU
Oh, did we mention that when a user views your story, their attention is all on your brand? That’s right, no distractions from other ads or images. Your story takes up the entire screen, giving you the spotlight for those brief moments. That’s why it’s important to have eye-catching media that tells your story to your consumer.
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