Richard DePaso — September 15, 2017 — September 15, 2017
The future has arrived and video marketing is the key to growth for your business.
According to HubSpot, “4 times as many customers would rather watch a video about a product than read about it and over 43% of people want to see more video content from marketers.” Let’s face it, watching a video is much easier (and often more entertaining) then reading.
Using even a short video, you can educate potential end-users, customers and/or buyers about how your company and your product works to solve their problems and needs.
Putting a face on-camera allows potential clients to see who you are, identify with you personally and build trust without even meeting in person. Videos can be posted online via YouTube and other video hosting sites, and from there they can easily be shared on your website or through email campaigns helping you market 24 hours a day, 7 days a week reaching both a worldwide and local audience.
“YouTube is more commonly used by larger businesses. 71% of businesses with 100+ employees use YouTube, compared to 38% of the self-employed.” (Social Media Examiner, 2015)
Video is now one of the most versatile and highest trending forms of marketing, it’s worth putting in the money to get the exposure you need and there is always a possibility for a huge ROI.
5 Reasons Why Your Business Needs Video Marketing:
1. Video Builds Trust
Building and maintaining trust with your prospects and current customers is usually a priority. The whole concept of video marketing is to stop selling or cold calling customers and hoping they are interested. Instead let them come to you by giving them interesting and useful information on a subject or need they are looking for.
Demonstrating first-hand how your product works is a useful tip to get your customers “trust”.
People tend to only trust things that they understand. Make your video easy to understand, but informative. Get your point across showing that if your client has a problem your product or service is the way to solve it.
If you manage to touch on the customer’s emotions and let them identify with needs like theirs, it becomes easier for you to sell them a product or service. Infomercials have been doing this for years and your companies video can work for you as we said before, 24 hours a day 7 days a week selling to more customers than you could ever reach personally.
2. Video Explains It All
98% of users say they’ve watched an explainer video to learn more about a product or service. 83% of businesses with an explainer video on their website, said it drove in business.
And to validate the effectiveness, 74% of users who watched an explainer video to learn more about a product or service subsequently bought it.
3. Staying Ahead of the Video Curve
The numbers are compelling for the use of video. The goal is then to project ahead of the curve and focus on what drives engagement and if done well it can shoot a company forward unlike any other medium.
By prioritizing quality over quantity, the long-term benefits include a better reputation, stronger loyalty and more monetization opportunities.
4. Video Encourages Sharing
Video marketers must remember that people share emotions, not facts.
Social networks encourage video content with their new features and emphasis on video. Just to name a few:
- Instagram allows 60-Second Videos & Instagram Stories allows 10 second video and live streaming
- Twitter has Periscope which also lets you stream content live
- YouTube is the second most popular search engine in the world.
Here are statistics on video sharing and the impact you should make to gain more traffic:
- Including video in a landing page can increase conversion by 80% (Eyeview)
- 82% of Twitter users watch video content on Twitter (Bloomberg)
- 65% of video viewers watch more than ¾ of a video (Syndacast)
-So, get your point across quickly so you don’t lose your potential customer over an uninteresting video.
- Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast)
- 76% of users say they would share a branded video with their friends if it was entertaining.
- 69% of users say they would share a branded video if it contained information that might be of interest to their friends.
- 65% of users say they’d share a video if it was informative
- 31% of users say they would share a branded video with their friends purely because they like the brand.
Only 3% of consumers say they would never share a branded video under any circumstances. In other words, make a great video and 97% of consumers would happily share it with their friends and social networks.
(https://www.wyzowl.com/video-marketing-statistics-2016.html)
5. BUILD A RELATABLE BRAND THAT PEOPLE LOVE
If you show your face to your audience, they identify with you. That’ll build trust with your audience and when you can get your customers to trust you, it’s much easier to sell them on your products.
Video marketing is all about branding. You can build a strong brand using other methods online, but once you make the decision to harness the power of video marketing, you’ll find that you’re facing a much easier journey to small business success.
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